Your Take: To EP, or not to EP
On Wednesday, Jim posted an interview with Blake Shelton that touched on the singer’s new “Six Pak” release.
Jim prefaced the interview with background information on the collection:
On March 2nd, country superstar Blake Shelton released Hillbilly Bone, the first in a planned series of two 6-song releases dubbed “Six Paks.” The second, as-yet untitled Six Pak is tentatively scheduled for August.
The move is an apparent attempt by Warner Bros. to shake up the stale album release formula that has contributed to more than a decade of declining album sales. The two half-length collections–which Warner Bros. adamantly opposes referring to as EPs–will serve in place of a new Shelton full-length album, the most recent of which was released in 2008.
As Razor X mentioned in the comments, the idea is a spin-off of the “mini-LPs” RCA used in the early 80s to break new acts. Still, commenter Rick wasn’t sold on the idea:
I love the way his label won’t apply or acknowledge the term “EP” to this release and is instead trying to make us percieve it in a whole new fashion with the term “Six Pack”. I always laugh at such obvious and goofy marketing devices and see right through them. Who do they think they are fooling? As Shakespeare might have said “An EP by another other name will still sound the same!” (lol) I would really like to like “Kiss My Country Ass” but I find the bombastic anthem like production off-putting as it makes the song sound like generic Top 40 radio fare. I might buy a song or two off this album as single downloads but even at $ 6 I’m not going to purchase the physical EP CD. Still I applaud the release of a physical CD at all these days.
What do you think about the two six-song releases? Do they better meet your needs as a music consumer, or do you feel it’s more of a marketing gimmick? Do you think, as Shelton suggests in the interview, it’s a good way to eliminate filler songs and create a more cohesive collection of songs?
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March 6, 2010 at 10:40 am
It seems to be a pretty obvious marketing ploy to me. Releasing two “six packs” in a year is the equivalent of one twelve song album, so I’m not sure how they hope to avoid more filler with this method. Although, I my definition of filler and Blake Shelton’s must be different because I can’t stand “Hillbilly Bone”. It’s the record label’s attempt at delaying what is essentially becoming a singles driven market.
March 6, 2010 at 11:12 am
My question would be if it would effect touring. I read somewhere recently that while artists use to tour to support the record, with declining sales its now they release records to support a tour. I have no clue whether a EP would generate as much buzz as a LP.
March 6, 2010 at 11:47 am
I don’t really like the idea… I’d rather have a full album once than wait half a year for the rest of it to be released. I figure this idea comes as response to Shelton’s last album, which despite having a #1 hit lead single, sold pretty poorly.
March 6, 2010 at 2:15 pm
It’s not very responsible from a sustainability stand-point, that’s for sure.
March 6, 2010 at 2:26 pm
…if i like someone’s music, six songs are not enough – if i don’t like it, six are too many. any which way you look at it, from a music-buyer’s point of view an ep doesn’t seem to work out.
commercially, two ep’s at $ 6.– are obviously better than one album at approx. $ 10.–. on top of that, country-superstar(???) blake shelton hasn’t managed yet to release one album without fillers. from that angle, the ep-format suddenly looks like a promising remedy for the incurable – terrific.
March 6, 2010 at 3:27 pm
I shudder at the thought but does this mean that Toby Keith was correct? Are we witnessing the death of albums and entering into a new era of a singles market?
From a fiscal perspective this could be interesting.
March 6, 2010 at 4:41 pm
If we’re entering a singles market there better be B-sides. It would be nice to get a cover song with each single by the artist.
1 – 3 tracks = single
4 – 7 tracks = EP
8 – tracks = album
March 6, 2010 at 11:22 pm
More songs on an album are always better than fewer songs. When I’m listening to a CD instead of MP3′s, I like to pop in a disc and have it play for a good 45 minutes to an hour before having to change it.
The one good thing about this approach is that if the first set of six songs turns out to be disappointing from either an artistic or commercial standpoint, it provides an opportunity to possibly change directions with the next release — as opposed to having to wait a year or two or three if a full-length album flops.
Overall, I don’t think that people who have become accustomed to downloading individual tracks are going to be persuaded to shell out for the entire CD, just because it contains fewer songs and the price has been reduced. That type of consumer will likely still only buy individual tracks, unless there’s a substantial discount to buying all six, which probably would not be profitable for the artist and label.
March 7, 2010 at 2:34 am
I download individuals songs now. I haven’t bought a physical CD since 2004 (George Strait “Chill of an Early Fall”) and the last full length album I downloaded was in 2007,( Gary Allan’s “Tough All Over”).
As long as I can just download the singles I like I doubt that it matters much to me whether the singles come from a “6 Pak” or a full length album.
Some albums really need to be heard in their entirety to enjoy. But the last such album I bought was “The Pilgrim” by Marty Stuart. And that was over 10 years ago. I hope that artists who wish to make that kind of music will continue to be able to do so.
But 9 times out of 10 I just want the single track that I heard on radio that I like. In fact I all but stopped buying music from 2002-2005. Maybe 1 or 2 albums a year at most. By 2002 I just didnt feel the albums were worth my money. I was happy to just listen to the radio. But in 2005 I got on iTunes. Once I got on iTunes I became a music buyer again. So I don’t think this development is too important to me as long as single songs remain on iTunes. If Shelton or others stop making the purchase of indiviual tracks available, I probably won’t buy music at all. Just listen on the radio.
March 7, 2010 at 2:42 am
I’d rather wait and have a good, full album from an artist. I’m not an iTunes customer, so I have no sympathy for any of that. There’s something fulfilling about getting 10-15 tracks from an artist at once on a cd, rather than having to put them together like a puzzle. JMO.
March 7, 2010 at 3:56 am
More songs on an album are always better than fewer songs.
BORN TO RUN has only 8 songs on it. Do you think it would’ve been better if it had more songs?
March 7, 2010 at 4:19 am
Re: Crazybaby’s point: I do think that it must be awfully annoying for people who use CDs to have 2 EPs instead of 1 full length album. That’s a lot more CDs to organize, to store, to put in and out of the CD player.
March 7, 2010 at 7:48 am
The thing about Shelton’s digital release, at least, is that there was no discount for buying the entire EP, or six pack, so there was still nothing stopping us from just cherry picking from those six songs. Therefore, I’m still a bit unsure about the real cost benefit from six songs every six months versus 12 songs every twelve months or so.
Furthermore, it actually doesn’t save money for the fans. For example, Shelton’sEP was $5.99 on Amazon. And lets say that his next EP, in six months, will also be $5.99. They just made the fans spend about $12.00 for 12 songs in a year when a full length digital album is typically no more than $9.99 on either Amazon or iTunes, often only $8.99 on Amazon. As far as the physical CDs goes, it just seems wasteful–wasted CDs and packaging for the record company and wasted shelf space for the fans.
The only positive thing that I can see from Shelton’s direction in doing this is that he does only typically release on a 2-year rotation. So, he’s right that this will be a more steady stream of music than people are used to from him. It wouldn’t work so well from someone like George Strait, however, since Strait puts out albums closer together, about once a year or so.
Plus, to speak to Shelton’s larger point about not including filler, I can’t help but mention that I don’t truly like any of the songs on Shelton’s EP. They really all sound like filler to me. I don’t hate them, but I wouldn’t put any of them on my iPod. I’ll admit that, perhaps, “filler” is a matter of subjectivity though.
One more point: I have all of his albums and I’d have to put this “album” at the bottom of his recordings, even below Startin’ Fires, because Startin’ Fires at least had a couple songs that I really liked on it, which is the other problem with this EP thing. While they’re trying not to include any filler, the actual chances of people liking the majority of songs on it are just that much less with less to choose from.
March 7, 2010 at 8:10 am
BORN TO RUN has only 8 songs on it. Do you think it would’ve been better if it had more songs?
Probably not since I hate Springsteen, so let me amend and revise my remark to read “More songs on an album are always better than fewer songs, assuming that one likes the artist and is willing to consider buying one of his/her albums in the first place.”
March 7, 2010 at 8:14 am
Furthermore, it actually doesn’t save money for the fans. For example, Shelton’sEP was $5.99 on Amazon. And lets say that his next EP, in six months, will also be $5.99. They just made the fans spend about $12.00 for 12 songs in a year when a full length digital album is typically no more than $9.99 on either Amazon or iTunes, often only $8.99 on Amazon.
People who buy their music digitally probably aren’t going to buy a six-pak in CD form. $12 is about the average price for a full-length CD, so $5.99 for the six-pak seems fair. It does result in more overhead for the label to release two phyisical discs instead of one, so they’ll really have to sell well in order for those extra costs to be recouped.
March 7, 2010 at 8:23 am
I’m passing this EP up, for many of the reasons Leeann points to – it will end up more expensive than one full length CD. I have all Blake’s previous releases, but what I’ve heard from this is discouraging. With 10 or more tracks there is a greater chance of there being filler – but there’s also more chance of finding real hidden gems, too. And if “filler” means non-radio singles to the label , which is implied in at least one comment Blake made in an interview – that’s really what I want these days.
I wonder, actually, if at some point in the future, we may see the two EPs repackaged together.
March 7, 2010 at 8:25 am
It seems fair enough as a physical product, but they probably should have lowered it for the digital product in order for the pricing to make sense for those who buy digitally, as digital albums typically cost the consumer a couple dollars less than physical CDs.
March 7, 2010 at 8:30 am
Occasional Hope said: I wonder, actually, if at some point in the future, we may see the two EPs repackaged together.
Good point. I wouldn’t be surprised.
For the record, I don’t know that this route is a bad way to go, but it does seem pointless and possibly detrimental as far as the whole “filler” angle is concerned. Like Blake said, it’s forgiven if a full length album has some duds, but it’s not so acceptable if a six song set does. Of course, he says that none of his six songs are filler, but consumers, such as myself, may beg to differ. And the filler stands out more among six songs as opposed to ten or twelve.
March 7, 2010 at 4:24 pm
“More songs on an album are always better than fewer songs, assuming that one likes the artist and is willing to consider buying one of his/her albums in the first place.”
I disagree with that. I think Miranda Lambert’s Revolution would’ve been a lot stronger if they’d shaved four or five songs from it, and that’s an album I really like.
March 7, 2010 at 11:17 pm
I wanted to like Blake’s album and I was highly disappointed. I honestly enjoyed the original versions of a couple of the tunes I heard before Blake took a strangle hold on them. It puts a bitter taste in my mouth that I spent the same amount for 6 measily songs as I did for an album with 15 songs. I won’t be buying the 2nd edition.
For me – I don’t use I-tunes or mp3s simply because if my computer fails, there goes my music. (Been there, done that). Having just 6 songs on a cd doesn’t go to far and usually it will end up in the stack that I won’t listen to much.
Give the music fans their money’s worth. Produce an excellent product with beginning to end full of songs that mesh well together.
Shooter Jennings just brought out his concept album recently. I wish more artists would do something like that. Engage me as a listener to want to listen to the full product, not a song here and there. Paint a picture, make a movie, get behind the music & behind the story of the song.
March 7, 2010 at 11:26 pm
You can put your music on a thumb drive.
March 8, 2010 at 8:53 am
I’d suggest an external hard drive rather than a thumb drive though. At this point, I have three to be safe.
March 8, 2010 at 8:44 pm
I bought “Hillbilly Bone” this weekend. Why? I liked the title track; I was curious about the track “Delilah” based on what I had read about it; The $6 for it at Wal-Mart is the equivalent of the gas for a Sunday afternoon drive; It was a cheap way to get some new music.
I happen to like all of the songs. I’m not in the “downloading era” for a lot of reasons. There are two other cuts that I’d like to hear on the radio. Having half the songs on a project be radio contenders is a novel concept these days.
March 8, 2010 at 9:28 pm
I actually like this idea I am not big into downloading songs off of iTunes, or Amazon, and I understand why this is being done back to basic’s
March 9, 2010 at 9:37 am
I have an iPod and I know how to use it.
As long as amazon.com allows me to preview every song, and pay $0.99 – $1.29 per song, I will not buy a CD or even a Six Pack/EP. Today Hillbilly Bone is selling for $6.00 on amazon.com. Last week it was $4.99. Even at that low price, I only liked and bought 3 of the songs, $2.97.
I made the mistake of purchasing and downloading an entire CD once. I had to go back and delete all but 2 songs. It was annoying.
Want to break me of this habit? Price me out of it. Charge $2.00+ per song. Then I might buy the CD/EP, but probably not.
I think it really comes down to mp3 users vs. CD users. It’s all changing so fast.
March 9, 2010 at 3:24 pm
I love this idea, too bad they can’t refer to it as an EP, but if they need to market it a certain way, then whatever. Looking at it as a way to eliminate filler tracks is pretty smart, even though you could probably find many classic full length albums with no filler.
Personally, if this shakes things up a bit, all the better. I’m doing roughly the same thing with my own music by putting out a CD/EP of six songs followed later on by another with maybe six or seven. Two different EPs, two different vibes.
March 9, 2010 at 8:14 pm
If they want to eliminate filler, DON’T RECORD IT. For Christ’s sake, there’s no reason why an artist can’t put out multiple full-length albums a year with no filler.
March 9, 2010 at 8:43 pm
For Christ’s sake, there’s no reason why an artist can’t put out multiple full-length albums a year with no filler.
Because writing good songs is so easy?
March 9, 2010 at 8:55 pm
It is if your name is Ryan Adams. Or, alternately, you can use multiple songwriters.
March 9, 2010 at 9:11 pm
Geez, must’ve been right!!
March 9, 2010 at 9:39 pm
“If they want to eliminate filler, DON’T RECORD IT. For Christ’s sake, there’s no reason why an artist can’t put out multiple full-length albums a year with no filler.”
Hmmm…unreasonable expectations much?
March 9, 2010 at 10:07 pm
So, Stormy, you subscribe to the “good songwriting is easy” theory?
March 9, 2010 at 10:18 pm
I don’t understand how this concept eliminates filler when all they are really doing is releasing a full-length album in stages, on two discs instead of one. How does that result in less filler than if they released a single disc with all 12 songs all in one go?
March 9, 2010 at 10:22 pm
Because writing good songs is so easy?
No, because recording good songs is. We’re not talking about Dylan or Rodney Crowell here. We’re talking about contemporary country music.
For example: Shelton has one writing credit on this new EP, out of six songs. He can cut tracks by whichever writers he feels like. It’s not a matter of him having to sit down on back porch with his Takamine and come up with twelve masterpieces everytime he wants to cut a record.
Maybe he’s not getting pitched great material, but if so, there’s nothing that says he can’t raid the catalogues of people like Jim Lauderdale, Odie Blackman, Rivers Rutherford, etc. for tunes.
I think the thing a lot of us are overlooking here is this: No one in this kind of setup records filler intentionally (with the occasional royalties related exception). I believe the Hillbilly Bone represents what Shelton, Scott Hendricks and whoever the A&R guy involved was thought would be the most effective collection of six songs. One man’s filler is another man’s classic. We make these judgments after the fact.
March 9, 2010 at 10:25 pm
Jon: No, read the whole post.
March 9, 2010 at 10:45 pm
@Stormy. That line’s getting kind of old. All disagreements with you are not rooted in the failure of others to correctly read what you write.
@Steve Harvey. Same thing; you can’t record more good songs than are written. You are talking about dozens of artists recording multiple albums a year; that’s many hundreds of songs. I don’t know where you thnk all those good new songs are likely to be coming from. Can you give some examples of years past in which hundreds of good country songs were written?
March 9, 2010 at 10:49 pm
And by the way, without bothering to go back to reread his comments, I believe that the theory Shelton was describing essentially boils down to the notion that it’s harder to hide suspect material in a shorter release, because the smaller number of cuts means each one is going to be subjected to more scrutiny. It’s not an unreasonable proposition.
March 9, 2010 at 11:18 pm
you can’t record more good songs than are written. You are talking about dozens of artists recording multiple albums a year; that’s many hundreds of songs.
Jon, these aren’t topical songs. They don’t have to date from a twelve month period before the studio session.
March 9, 2010 at 11:32 pm
Here’s what springs to mind when considering the EP route:
What exactly is filler to a mainstream artist seeking radio play? Is it uninteresting cuts used to round out an album like most of us would assume, or is it any song that isn’t radio friendly?
Secondly, how many singles is the label going to be pushing from each EP? If they’re gonna try to get at least 3 per release (maybe more?), then I’d expect the majority of each EP to consist of radio friendly material at the expense of interesting album cuts that don’t have a shot at radio.
That would be 6 singles, which is more than you’d usually get off a full album (unless you’re Curb working a Tim McGraw release) and that’s where it does make a little more sense for the labels.
More singles equals more money and I’d assume that more people would spring for an EP where they know at least half the songs from the radio (instead of only a quarter for a full album) and the lower cost could create psychological value (think $9.99 vs. an even $10) even though they’d actually cost more on a per song basis. That doesn’t even factor in the $1.29 cost of singles, which almost makes the full EP a no-brainer over cherry-picking if you like half the songs.
I do wonder if any potential increase in revenue will actually offset marketing costs, which would seemingly double over the course of two EP releases.
Or if they do hit a vein with a particular release, will they then be able to release a followup EP as a sequel of sorts and limit marketing costs by milking the brand equity of the first?
March 9, 2010 at 11:57 pm
Jon: Or, alternately, you can use multiple songwriters.
Not every single song on an album have to be written by the same person. Are you seriously saying it would be impossible to come up with 45 good songs to put on three records out of all of the songs that have been written in the world ever?? Because, like I said, not all songs on an album have to be written by the same person.
Now do you understand why the second part of my post was rather large for you to ignore?
March 10, 2010 at 12:22 am
Some people are suggesting it is easy (or at least possible) for an artist to record in one year multiple albums consisting of only top-quality songs.
I am just a fan and don’t really know what is or isn’t possible, but if this is possible, then why is it that “top” artists such as George Strait, Tim McGraw and others seem to release a few duds per album (and yet they release only at most 1 album a year)?
In other words, if releasing “all killer and no filler” were so possible or easy, why aren’t artists doing it? I would assume that artists like Strait and McGraw would have every incentive to release albums without duds. After all, if I the fan know that Strait albums are “filler-free” I am all the more likely to buy a Strait album, right? Why wouldn’t George Strait, and others, want to release a record of only great songs? And if they would want to release only the best, and yet they are not, why is it that they are not?
I don’t know what is possible but I suspect that if even the Straits and McGraws and Underwoods of the world can’t do it consistently then maybe it is very difficult after all.
March 10, 2010 at 3:51 am
…a filler doesn’t have to be a dud. a good filler is a song that serves a purpose such as highlighting the potential hit-songs, maintaining the mood of an album, keeping or changing the pace, making a statement etc. a dud is a song that you wouldn’t miss in a million years if you hadn’t heard it.
george strait’s albums are perfect examples for using “lesser material” very effectively to round off the whole album. interestingly enough, this seeems to be an art a lot of people are not even able to copy properly. then again, the work ethic of george strait and the people around him is simply exemplary. compared to that the blake sheltons (whom i quite like) of the business look like jokes.
March 10, 2010 at 5:58 am
“More singles equals more money.”
Not necessarily. The label will only see a profit from “more singles” if those singles drive sales…which isn’t always the case. It costs a lot of money to promote singles to radio.
March 10, 2010 at 6:00 am
As far as the issue of quality songs, I think we have to ask this question: Does a mainstream country artist want to release a record filled with emotionally dense songwriting? Would that resonate with the audience? I think, as Will Smith said, “…if you go too high, then you’re alienate and they won’t buy.”
March 10, 2010 at 7:05 am
@Steve Harvey: Jon, these aren’t topical songs. They don’t have to date from a twelve month period before the studio session.
Doesn’t matter. You’re proposing that it’s no issue to record & release many hundreds of good songs year in, year out; I’m saying there aren’t that many, unless you’ve got lots of folks doing the same songs over and over. Which, come to think of it, was what tended to happen back when country artists were releasing a couple of albums every year, and people complained about it back then – that and the fact that there were a lot of second-rate songs being recorded. “Two hits and a bunch of filler” is a pretty old phrase, you know.
@Stormy See above. Whether you’re talking about one songwriter or many songwriters doesn’t materially alter the situation. And it’s startling to see someone who so loudly and singlemindedly bangs the “country is a very narrow field” drum now advising us that country artists should be recording any kind of song ever written. Or it would be startling if that kind of illogical, hypocritical situational argumentation weren’t so drearily familiar.
Beyond the matter of whether there are sufficient good songs for artists to be releasing multiple albums per year filled with them, there are other considerations. Like, for instance, what it takes to actually produce an album – not just finding the songs, but learning them, arranging them, recording them, etc. Or what it takes to market one. Or how such a release schedule would interact with touring. And especially why you would want to do it when album sales are tanking.
In theory, all of your favorite little Americana artists and singer/songwriters and new traditional style country artists should be doing this already, and should have been doing it for years. Why do you think they haven’t?
March 10, 2010 at 7:52 am
As far as the issue of quality songs, I think we have to ask this question: Does a mainstream country artist want to release a record filled with emotionally dense songwriting? Would that resonate with the audience? I think, as Will Smith said, “…if you go too high, then you’re alienate and they won’t buy.”
You’re underestimating the audience. An “emotionally dense” album mignt not resonate with radio, which admittedly drives sales, but that’s a separate matter from the audience itself being too unsophisticated to appreciate the music.
March 10, 2010 at 7:58 am
Jon: Johnny Cash had no problem coming up with a list of 100 songs. Why should everyone else?
March 10, 2010 at 8:24 am
For one thing, there would be substantial overlap between everyone else’s lists of 100 songs. And how many lists are they supposed to compile over the course of a career?
March 10, 2010 at 8:33 am
Cash’s list was drawn from the entirety of recorded country music. Once. Steve’s model calls for 20-30 good to great songs per artist per year. Call that 300 a year. Why don’t you kickstart the process by coming up with a year’s worth of good to great songs, Stormy?
March 10, 2010 at 9:38 am
“You’re underestimating the audience. [...] but that’s a separate matter from the audience itself being too unsophisticated to appreciate the music.”
There’s a reason why “Dreaming Fields” wasn’t a #1 hit. It sure as hell wasn’t because it wasn’t a good enough song.
March 10, 2010 at 9:42 am
“More singles equals more money.”
“Not necessarily. The label will only see a profit from “more singles” if those singles drive sales”
Well yeah, it’s a gamble, but if sending singles to radio doesn’t drive sales, then why continue to do it?
March 10, 2010 at 9:45 am
There’s a reason why “Dreaming Fields” wasn’t a #1 hit. It sure as hell wasn’t because it wasn’t a good enough song.
Are you referring to the Trisha Yearwood song? I don’t think it was released as a single, was it?
March 10, 2010 at 10:42 am
@Brady: Well yeah, it’s a gamble, but if sending singles to radio doesn’t drive sales, then why continue to do it?
That’s a good question, and speaks to, in my opinion, one of the big problems with the music business today. Radio sometimes drives sales. But I think the publicity surrounding singles is even more important than the airplay.
You don’t need radio success to sell a lot of records and make very good money. Colt Ford is not an accident.
@RazorX: Yes. And why do you think that is?
March 10, 2010 at 10:54 am
Do I believe that Jim really thnks that success at radio is a great measure of what the country audience thinks of records? And who says that emotional density is the only, or even the best measure of an album’s qualiy? Sheesh.
March 10, 2010 at 12:01 pm
@RazorX: Yes. And why do you think that is?
Because it’s not what radio is looking for these days. But your earlier statement about aiming too high seems to suggest that it shouldn’t have been included on Yearwood’s album at all — that somehow people don’t “get” the song. But I’m sure that is not the case for most of the people who bought the album.
March 10, 2010 at 1:46 pm
@RazorX: There is a big difference between country radio’s audience and the few people who purchased Trisha’s album. You have to understand that distinction in order to understand my statement. Yeah, I think if Jason Aldean started recording records full of dense, complex or cerebral material that doing so would alienate his fans. Not to say he would record that material if he could. I’m sure he’s perfectly happy cutting what he cuts. But I do think there’s a limit to the literary depth his fans want to hear from him.
March 10, 2010 at 2:44 pm
“Literary depth?” Holy cow…
March 10, 2010 at 2:53 pm
but if this is possible, then why is it that “top” artists such as George Strait, Tim McGraw and others seem to release a few duds per album (and yet they release only at most 1 album a year)?
Because they don’t think the songs are duds. They might not think they’re potential smash hit singles, but I don’t believe many artists would deliberately put a song they believed to be crap on their record, aside from when there’s outside pressure to do so because it might make a potential single.
I’m saying there aren’t that many, unless you’ve got lots of folks doing the same songs over and over.
Which wouldn’t bother me in the slightest. I’d rather have that what we have now – a lot of artists who seem to be recording the same song, slightly altered each time: Country Man, That’s How Country Boys Roll, I’m A Little More Country Than That, etc.
Jim Lauderdale’s song ‘What’s On My Mind’ has been recorded by Gary Allan, Blake Shelton and Lauderdale himself, all of whom brought different things to the song and all of whom cut it across about a four year period. It’s a good song and worked well on the respective albums it appeared on.
I’d much rather hear, say, Tim McGraw, Joe Nichols and Jack Ingram all record, say, Fred Eaglesmith’s ‘Water In The Fuel’ than a lot of the material on their recent albums. I’m sure that as distinct artists with different producers, they could come up with their own, unique versions.
On a semi-related note, whether or not one thinks that albums are too long these days, I reckon songs are. Albums have more filler in wasteful intros and outros than in actual songs. Your average pop single, in my opinion, should be around 2.30 to 3.10 in running time. By pop, I mean popular music as a whole, not the genre, because I start getting flayed.
March 10, 2010 at 3:08 pm
“Dreaming Fields” has a great deal of literary depth. “She’s Country” does not have a great deal of literary depth. I have set the terms of our debate. Please engage.
Holy cow, indeed.
March 10, 2010 at 3:34 pm
@RazorX: There is a big difference between country radio’s audience and the few people who purchased Trisha’s album. You have to understand that distinction in order to understand my statement.
I understand the distinction. You said:
Does a mainstream country artist want to release a record filled with emotionally dense songwriting? Would that resonate with the audience?
And then you cited “Dreaming Fields” as a song that aims “too high.” I don’t see anything wrong with aiming higher, especially for album cuts that are not potential hit singles. I’m sure no one ever considered “Dreaming Fields” for single release. If I’m interpreting your statement properly, you’re saying that Yearwood aimed too high in including this song on her album and in doing so alienated her audience. I’m saying that this is exactly the type of song her fans expect from her. Releasing it as a single would likely have jeopardized her position with radio (though they seem to have discarded her anyway), but not every song on an album is recorded with radio in mind, nor should they be.
March 10, 2010 at 4:16 pm
My Ántonia has a fair amount of literary depth (since you’re talking about praise and nostalgia for Midwest farms). “The Dreaming Fields” not so much, though maybe more than “Big Yellow Taxi.” IMO, of course. Oh, and “She’s Country”? Also not so much.
Of course, I’m from the school that says that song lyrics aren’t poetry. I realize that there’s another opinion on this one.
March 10, 2010 at 4:31 pm
Of course, I’m from the school that says that song lyrics aren’t poetry.
They are if you take the music bit away. Some are pretty crap poetry, but it’s all poetry nonetheless, just like all music is art.
March 10, 2010 at 4:52 pm
Song lyrics might be poetry, but if you take the music bit away, then they’re not song lyrics any more, and that’s what we were talking about – songs. Not novels, not short stories, not poems, not even song lyrics, but songs, which are not reducible to their lyrics. Which is why Jim’s gauntlet is flung in the wrong direction; “quality songs” doesn’t describe the same set of songs as “songs with literary depth to their lyrics.”
I’m sorry to see it become apparent that what Steve Harvey actually meant by “there’s no reason why an artist can’t put out multiple full-length albums a year with no filler” is nothing more than “artists should record what I think they should record rather than what they think they should record.” I’m also sorry to see Jim argue at one moment that country radio airplay is of negligible significance commercially compared to publicity because people aren’t really influenced by what they hear on the radio, and then at the next that what radio programmers choose to air not only defines the country mainstream, but is a good index to what the country audience wants to hear, as if our memories are so poor that we’ve forgotten he’s said the first by the time we get to the second.
March 10, 2010 at 5:12 pm
Brady asks: “Secondly, how many singles is the label going to be pushing from each EP?”
As far as Blake is concerned, he’s said that they’re only releasing “Hilbilly Bone” from this EP and then moving onto the next project for singles.
March 10, 2010 at 5:21 pm
They are if you take the music bit away.
No, they’re not.
They aren’t written to be poems; they aren’t poems set to music; they’re song lyrics. Take the music away and you can’t tell how a song is to be phrased, what the meter is (quick, what’s the meter for “Mamas, Don’t Let Your Babies …”? — it doesn’t have one, whereas as a song it’s in waltz time all the way), where the breaths and beats are. Plus, it has lost half its sound, whereas a poem doesn’t need music for its sound.
March 10, 2010 at 6:37 pm
“artists should record what I think they should record rather than what they think they should record.”
No, I didn’t say that. I mean, I’d like artists to record what I’d like them to record, but that doesn’t mean they should, and I’m sure as hell not thinking they’re going to.
March 10, 2010 at 7:08 pm
Jon: Actually, Johnny Cash managed to spend decades picking great songs. If 3 song writers turn in 1 good to great song each per week, there is your quoata. Is it really so difficult to believe that all the songwriters in the entire world can come up with more than three good to great songs a week?
March 10, 2010 at 10:04 pm
Actually, Johnny Cash managed to spend decades picking great songs.
In the first place, only someone who knows his body of work only through greatest hits compilations would imply that he didn’t turn out plenty of, ah, less than stellar songs. And in the second place, you’re the one that brought up his list of 100 songs in the first place; if that wasn’t what you wanted to talk about, why’d you talk about it? Or do you forget what you’ve written as soon as it’s escaped?
If 3 song writers turn in 1 good to great song each per week, there is your quoata.
Well, actually, no. That would be half my “quota,” which was actually a serious lowball of the requisite number.
Is it really so difficult to believe that all the songwriters in the entire world can come up with more than three good to great songs a week?
Oh, well, if you’re talking about all the songwriters in the entire world, then you’re talking about all the genres in the entire world. So now instead of talking about a steady diet of something like 300 good to great songs year in year out for just 1 album apiece by 30 country artists – that was my “quota,” and remember, Steve was saying there’d be no problem for them to turn out 2 or 3 albums a year each full of good stuff – you’re talking about several orders of magnitude more songs. And yes, I found it difficult to believe that there are thousands, much less tens or hundreds of thousands of good to great songs being written every year. As they say, the proof of the pudding is in the eating. Why don’t you list off a few hundred good songs written, say, in 2000? According to you, it ought to be easy.
March 11, 2010 at 1:36 am
People infer a lot of different things around here.
I’m also sorry to see Jim argue at one moment that country radio airplay is of negligible significance commercially
I did not argue that, Jon, and to imply that I did is disingenuous. Here’s what I said:
“Radio sometimes drives sales. But I think the publicity surrounding singles is even more important than the airplay.”
Where in that paragraph do you see me saying that radio airplay is negligible?
Then I said,
“You don’t need radio success to sell a lot of records and make very good money. Colt Ford is not an accident.”
Where in that paragraph do you see me saying that radio airplay is negligible?
The fact that one thing may be more important than another does not mean the thing of lesser importance is negligible. It just means it’s not as important as the first thing.
The fact that you don’t need radio success to sell a lot of records doesn’t mean that radio success can’t help you sell a lot of records, thereby making radio airplay quite significant in certain circumstances (as opposed to negligible). I simply said that radio airplay doesn’t necessarily spur album sales–that the lines between radio success and album sales do not have a congruent relationship. Do you want to debate that?
All of this wouldn’t need clarification or explanation if you would have read the words as I wrote them.
“Compared to publicity because people aren’t really influenced by what they hear on the radio,”
Who said people aren’t influenced by what they hear on the radio? I certainly didn’t say that. I said, once again, that they may not necessarily be influenced to buy a record because a song receives a lot of radio airplay.
“And then at the next that what radio programmers choose to air not only defines the country mainstream, but is a good index to what the country audience wants to hear,”
The fact that radio success doesn’t necessarily drive sales does not mean that country radio doesn’t reflect what the mainstream country audience wants to hear. Country radio tries to run through the center of various tastes and demographics so as to appeal to as broad a cross-section as possible. I think that’s pretty obvious. And the fact that a particular song does well among that mix of music doesn’t necessarily mean that it’s going to inspire people from a number of those groups to buy the record.
There are a number of things which factor in to why an individual might buy (or not buy) an artist’s album. And the point I was making, which is exceptionally clear if you read my words as written, is that I’m not sure having a #1 single is among the most major of those factors.
There is, in fact, a difference between what the mainstream wants to hear and what the mainstream wants to buy. Unless, of course, you’d make the argument that the mainstream wants to buy everything it wants to hear. And if radio played what people wanted to buy, radio would be playing a good amount of Colt Ford.
@Jon: Now that we’ve clarified my opinion on the subject, I’m really looking forward to hearing some of your own original thoughts. I’m sure you have a lot to say on this subject, and I’m sure you were only waiting for me to retort before sharing your personal views.
March 11, 2010 at 12:21 pm
Jim, if your point about airplay and sales was simply that there isn’t a strong link in each and every case, then it was a pretty trivial response to Brady’s post. And if the country radio audience isn’t mostly buying what it hears on the radio, how the hell do you know it likes it? In a capitalist society, the basic way of expressing consumption tastes is through buying. Or stealing – but there again, what’s trafficked in in illicit downloads seems to track pretty closely with what’s being sold, which – what a surprise – *generally* tracks with what’s being played. Tweaked or not, your arguments are not only individually dubious, but fundamentally contradictory.
Country radio tries to run through the center of various tastes and demographics so as to appeal to as broad a cross-section as possible. I think that’s pretty obvious.
That you think so serves mostly to show that you don’t know much about radio – at least, not as much as you think you know. This hasn’t been the basic goal of any large commercial format station for the past decade and more; in fact, the basic goal is far more often the opposite – to retain the listening of one or two fairly narrow demographic groups.
As for my personal views, they are that song lyrics are not poetry, and that attempting to gauge the quality of country songs by evaluating the “literary depth” of their lyrics is an enterprise which serves only to demonstrate that its undertaker doesn’t “get” country music in at least one profoundly important way.
March 11, 2010 at 1:30 pm
Good debate. Some more things to think about – is it “fair” to list EP’s on the album charts since the EP’s have less songs and cost less money? I know there isn’t an EP chart and hasn’t been for a long time, but now the charts are comparing apples and oranges instead of just one or the other. All this talk about whether songwriters and singers can put out more than 6 good to great songs a year (or only that many at a time) really gives you an added appreciation of what bands like The Beatles were able to accomplish. Early in their career, they did 2 or 3 albums a year + all the singles (A’s and B’s)were non-album cuts. I know The Beatles are not a “typical” band by any stretch of the imagination, but jeez have we really gone that far downhill that we can’t expect more from today’s artists?
March 22, 2010 at 9:12 am
he’s putting out 3 of them i think so he can throw 18 songs out a year instead of 12. after that one coming out in august theres supposed to be one out before the year is over with a new single coming out for each. its obviously working because it sold 71,ooo copies its first week. i like the idea because if im walking in walmart and looking around and all i got is 5 bucks and some change and i can get the new blake shelton album im pretty damn happy. not only that instead of putting 12 songs on an album and only 6 of those songs are worth a crap they can choose their best 6 and put them on an album. i bought hillbilly bone and its by far the best album from blake and you will want to listen to every song on it because they’re all pretty damn good. if you dont like it well i guess you can just kiss all them bsers country asses then.
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