Your Take: Sex (Kinda) Sells
Is his review of Luke Bryan’s new single “Rain is a Good Thing,” Jim touched on a recent thematic trend in country music – or lack thereof:
Sex is one of the most fundamental human desires; Ever present in the messages we send and consume, it affects our behavior, our world view and serves as the impetus behind emotional (and sometimes physical) conflict. Given all of that, you would think that it would be a significant contributing influence in a genre that prides itself on truth and telling the stories of “real” people.
To be sure, the country music industry is aware of how sex affects image; Nashville has no problem casting aside all but the most alluring singers, and record labels work hard to bring out their artist’s best attributes; from perfectly messy hair and styled facial scruff to outfits that accentuate female assets, anyone in the business will tell you that sex sells.
But when it comes to the music itself, sex is essentially off limits. Allusions to love making are allowed, as long as they aren’t too graphic or direct, and if you’re unmarried, you had better keep it PG—Carrie Underwood can have a fling in Vegas, but we’ll never be privy to that hotel room intimacy. Indeed, Conway Twitty’s “I’d Love To Lay You Down” would make many of today’s country fans blush.
Commenters both agreed and disagreed with the absence or abundance of sex in country music:
Brady Vercher: I think you’re giving this one a little too much credit for bringing something to radio that isn’t exactly missing. Granted it’s a little more locker room logic that runs the risk of being branded sexist, but the lack of that seems to be due more to political correctness than a moral reclamation.
Noeller: Without question, that’s a problem I have with Country music. We go back to all that overt Christianity again, and how wholesome and family-oriented it (apparently) needs to be now. There’s no room for adult topics in Country music apparently. Which is too bad – y’know – for adults who listen to the radio. I’m not saying you need to turn songs into porn, but a throw-back to the stuff Conway wasn’t afraid to talk about would be awesome.
What’s your take? Does sex sell only on the stages of country music but not in the lyrics of its songs? Is this trend, like so many in music, cyclical? Do you prefer to keep themes like this off the airwaves?
Of all the genres, do you think country music is more apprehensive of sexual themes in its music?
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December 19, 2009 at 8:11 am
I think that, to an extent, it’s alright to have it on the airwaves. I mean, it’s been happening a lot lately – look at Chris Young’s “Getting You Home,” it went #1. That song, however, merily suggests what’s going to happen and never gets into the details of it.
What I don’t like is when the subject of sex is thrown out in full force. There’s a song on my radio station that (for some reason) gets played a ton, it’s called “Forever Clear.” Jarrod Niemann sings it. I’m really surprised that my station would even want to play it.
December 19, 2009 at 10:09 am
I’m not entirely sure it ever full went away. Dierks Bentley has put out two really popular singles since he came on the scene talking about sex. The Randy Rogers Band has their closest thing to a mainstream hit (granted it only reached the 30′s chart wise) with Kiss Me In The Dark. Alan Jackson put out “I’ll Go On Loving You”.
Obviously the conservative nature of a large part of the Country audience plays a part, but I also think, to a certain extent the listener is bored with it to a point.
I mean, I think part of the appeal of those Conway songs is that, talking about and singing about sex was rather new. Society was becoming less conservative and one of the most conservative genres was following suit.
Now, people are bombarded with sex. They see it on TV, In Print, while driving along the highway, hear about it at the workplace, so many of the songs played on pop and rock formats talk about it.
I dont think people are bored with sex, that will never happen, but I kinda like the fact that I can turn away from the rock station playing Hinder or Saving Abel and hear a song like “In Color”.
December 19, 2009 at 10:29 am
Jimmy Buffett summed it up perfectly when he mocked country’s oblique references to sex when he wrote “Lets get drunk and Screw.” Country radio has a Victorian era code when it comes to it.
December 19, 2009 at 10:40 am
I’d like to say it worked for Sara Evans’ “Coalmine” but the coal mining incident killed it chances, otherwise I think it had a good chance of reaching #1
But I don’t mind steamy love songs, and think they should keep making them
December 19, 2009 at 11:14 am
How many cds do you think Shania would have sold if she looked like Susan Boyle? Would Susan Boyle be having her current success if she sang like Shania?
December 19, 2009 at 11:45 am
To comment on noeller’s comment in the post. Adults should have moved past “radio” country music and on to something with substance some time ago.
December 19, 2009 at 11:48 am
I think we’re ignoring quite a few Trace Adkins singles here.
December 19, 2009 at 11:49 am
Susan Boyle could have have Shania Twain success if she too marries Mutt Lange. Twain was just all body before he sculpted her into the queen of pop/country.
December 19, 2009 at 12:01 pm
Well, TS, I’m a 29 year old adult who works in radio as an announcer and programmer and I still have faith in my industry. I think there can be a meeting point, half way, between credibility and popularity.
Certainly, the so-called “Consultants” have really hurt things, and people decided that they wanted to sell Country radio to teenagers, which I’m not personally big on, but that’s where it’s at. I’m hoping it’s a fad, but time will tell.
I still believe there is room for artists like Zac Brown Band, Jamey Johnson, Miranda Lambert, Eric Church and other “truth tellers” on the radio. We CAN all get what we want!!
December 19, 2009 at 12:06 pm
Allusions to love making are allowed, as long as they aren’t too graphic or direct, and if you’re unmarried, you had better keep it PG—Carrie Underwood can have a fling in Vegas, but we’ll never be privy to that hotel room intimacy. Indeed, Conway Twitty’s “I’d Love To Lay You Down” would make many of today’s country fans blush.
Exactly which parts of “I’d Love To Lay You Down” – or much else in country radio at any point in the past – were more graphic and direct than, say, “Getting You Home?”
December 19, 2009 at 12:32 pm
Does sex sell?
Sure it does. Even though physical appearence shouldn’t matter on radio, it does, because of the way the music is marketed today.
Recently Jim Malec posted a review of a mediocre Carrie Underwood song. Because he failed to fawn and slobber over this latest offering, some mindless male fans of Carrie’s accused him of Carrie-bashing. Do you think they would get nearly as hot and bothered if Carrie looked like Linda Hunt, Phyllis Diller or Susan Boyle ??
Heck no – in fact when I posed the question they didn’t even have the integrity to answer question (actually, from their follow up posts, I think their reading comprehension is so poor that they couldn’t or didn’t understand the points I was making – a very sad reflection on the state of the educational system today)
SEX sells in all of its aspects – a country singer (male or female) could definitely sell a steamy ballad if they would record one and it was a good song
December 19, 2009 at 1:07 pm
@zaynjones
I have said this before.. Looks (sex) fade, but good music lasts forever.
Nashville: Y’all need to figure this out before you run country music into the ground.
I’ll kick any execs ass if they destroy the thing I love more than anything!!!
Amen.
PS – Y’all should check my music out @ myspace.com/zaynjones
December 19, 2009 at 1:46 pm
I started listening to country music in 1992 so I’m not sure if it is more explicit or less explicit today than in the 70s or 80s. But even if Conway Twitty was a bit more explicit, he was still pretty tame in some sense.
“I’d Love To Lay You Down” isn’t any more graphic than “Getting You Home.” Maybe some Twitty songs were slightly more graphic. His version of “Slow Hand” talks about a lover who will “take his time…not come and go in a heated rush.” Of course, even that is pretty euphemistic, and Twitty is still speaking in code. The average 10 year old won’t get the point that foreplay matters and that sex should last more than 2 minutes! Maybe “You’ve Never Been This Far Before” is explicit (sorta?) because the singer is talking to his lover during the actual act of sex.
Also, I’m not sure radio is all that prudish today. We do occasionally hear references to sex in today’s country. Zac Brown Band has a song saying “her pretty legs go to heaven every time.” I guess you can’t say “Vagina” on country radio, but the point is clear. Alan Jackson’s “Country Boy” also uses code, but lyrics like “Climb up in my bed, I’ll take you for a ride,” and “I can get you where you need to go” and “Let me know when we’re getting close/You can slide on out or we can head (ha!) on down the road” seem to be about a little more than just a truck.
I think sex is quite present in country music today, though the fact that it has to be spoken about through code and analogies does suggest something. But sex is still on there radio.
And I definitely agree that “Getting You Home” hardly seems more bashful than many Twitty tunes.
December 19, 2009 at 1:52 pm
It perplexes me that alcohol abuse, something generally considered to be immoral, is such a prevelant topic in country music and something as natural as sex is rarely addressed above the G-rated level. For the song in question, however, I entirely disagree with Jim. I think the song sucks, and your review was based solely on the greater topic which the song aluded too!
December 19, 2009 at 2:01 pm
Any genre can use a little (or a little more) Conway Twitty.
December 19, 2009 at 2:15 pm
…not in the lyrics of a song?” is there really anyone out there who believes that jason aldean’s green tractor was a song about farm equipment? furthermore, i think the black dress song doesn’t leave much room for guessing what’s going to happen next – fair enough, we don’t know anything about their favourite position. for the genre as a whole, i guess one could easily say: “there’s more where that came from!” need proof? just accidently, today i heard travis tritt’s and lari white’s duet “helping me get over you” – she doesn’t leave any doubts about how she’s trying to get over him, neither does julie roberts in the song, in which she greets the jim beam bottle after having gotten it on with a warm shoulder. it’s all out there noeller – just open your ears.
December 19, 2009 at 3:24 pm
I have no problems with country music lyrics being sexy or sensual. Dierks Bentley and Sara Evans are two of my favorite artists of today’s country music scene, and both have numerous songs in their catalogs about the deed, and they are actually some of their best songs!
It’s interesting, though, because I think there’s a double standard in country music. While Dierks Bentley can take songs about sex like “Come A Little Closer” and “I Wanna Make You Close Your Eyes” into the Top 10, Sara Evans didn’t even break the Top 40 with “Tonight” and “Love You With All My Heart,” which are great songs and no more sexual and graphic than Bentley’s.
December 19, 2009 at 3:46 pm
Zayn, start kicking.
December 19, 2009 at 5:54 pm
I find the lyrics in the new Dierks song laughable-hardly sexy.
I laughed when he went from resting head on your shoulder to “and see where it leads,’ but when he continued to “You can make me work for it..” I was genuinely offended. Makes the whole thing sound like a cheap, self-centered come-on. Not sexy.
I am no prude, but I like hearing songs I am not embarrassed to hear when my son is in the car. I think its more a reaction to how crappy a lot of modern/rock songs really are. Nothing left to the imagination.
I think Randy Rogers has done some of the most sexy country songs; how about Radney Foster’s “Raining on Sunday”? Being married to someone on the road a lot, Pat Green’s “Three Days” is still my all-time favorite. Allison Krause’s “Let me touch you for awhile” is a revelation for sexy, without being too obvious.
December 20, 2009 at 12:55 am
Sex exists on mainstream country radio, but it rarely involves two people. Generally there is the protagionist and some action but no interaction. Country music sex used to be, for lack of a better word, real. It involved two people who stumbled into each other when they were lonely some nights. Sometimes that was a mistake (Last Night I Went to Bed at Two With a Ten), sometimes it a booty call (Stranger (Shut Off the Lights and Leave Me), sometimes it involved cheating (Just Get Up and Close the Door) sometimes it involved accidentally falling in love (Holding Her and Loving You) it sometimes ended in an accidental pregnancy (Rake and Ramblin Man). But it was sloppy and messy and complicated, like actual sex is. Today’s mainstream country music sex might get you through the night of, if you don’t think about it too hard. But it will not get you through wandering around a strange apartment complex parking lot the next morning, trying to find your car, in your little black dress with your shoes in your hand while you try to figure out if you want that guy to call you or not and if you would look too desperate trying to gulp water out of that pool over there. Not that I know what that feels like or anything. Just guessing….
December 20, 2009 at 12:57 am
Cindy: Yeah, “I don’t hardly know you/but I’d be willing to show you/I know how to make you smile/let me touch you for a while” is real subtle.
Allison TOTALLY gets away with that song because she sounds so sweet and innocent.
December 20, 2009 at 1:49 am
To: Razor X…
I can’t even listen to country radio anymore. It hurts my heart & my ears.
I’m on a mission.
December 20, 2009 at 8:38 am
CarlsonRAML: Yeah, I know. the first time I really listened to the words in Allison’s song, I got it. But in comparison to modern top 40, its downright demure. It’s that that it is understated in comparison to the other styles of music out there.
I also think Quiet Moon, by Walt Wilkins and the Mystiqueros is sexy.
Not really country, but Draw the Curtains by Will Hoge gets me, too.
The anticipation in his voice is palpable. There is something about the spaces in the song itself that is sexy.
December 20, 2009 at 11:58 am
Exactly which parts of “I’d Love To Lay You Down” were more graphic and direct than, say, “Getting You Home?”
The title, which means “I want to get on top of you and hump you.” It’s a much more direct approach.
December 20, 2009 at 1:26 pm
Im not sure I care so much for the direct approach. Anyone can say “I want to get on top of you and hump you.”
December 20, 2009 at 1:30 pm
If that was all the song said, I think I’d agree with you.
December 20, 2009 at 1:33 pm
Well yes, the song says more than that, which my original comment doesn’t acknowledge. I just like the idea of subtlety.
December 20, 2009 at 1:37 pm
Maybe that’s what it means to you, Jim, but that’s not what it says – not the title itself, nor the actual song. The thesis you laid out in that review is wrong; country music is not less graphic or direct about sex now than it was 10 or 20 or 30 or maybe even 40 years ago, and it’s arguably more so.
December 20, 2009 at 2:40 pm
“…she was standing in the kitchen with nothing but her apron on…” garth not being quite as subtle as chris young but slightly more than conway.
December 20, 2009 at 3:17 pm
That song wasn’t quite that subtle, Thomas, but I was still a good bit older before I really thought much about what he was talking about. That’s kind of why I like it to be subtle, that way kids can enjoy it, and maybe keep their innocence intact.
December 20, 2009 at 3:30 pm
…on the same album was “that summer” – kinda “stiffler’s mom” the mid-western way. i always wondered what he was thinking when he chose those two songs. pity, that all this happened before blogs really took off. jim malec reviewing “that summer” might have been an interesting read.
December 20, 2009 at 3:48 pm
There’s plenty of sex in country music, today’s and yesterday’s; you jes’ gotta know where to look for it. (jes’ a litte south of that big, giant belt buckle, heh) It’s really just more subtle than the sorta sex you find in dance music; you won’t hear, “..back that a$$ up” or “…girl, I got the right size d**k to turn you on”, but you might hear The Pussycat Song or David Allan Coe expressing a desire to f___ the s___ outta you. Come to think of it, the Coe tune’s not really all that subtle….
December 20, 2009 at 5:53 pm
Maybe that’s what it means to you, Jim, but that’s not what it says – not the title itself, nor the actual song.
It’s the definition of laying someone down, Jon. Have you ever heard of “getting laid?” That’s what the phrase means. I’d love to lay you down means I want to have sex with you. And when the narrator talks about still being able to lay her down when she’s got silver in her hair, trust me, he’s talking about having sex with her. There’s no other way to interpret that phrase. He doesn’t want to lay her down to snuggle.
I welcome your counterpoint.
The thesis you laid out in that review is wrong; country music is not less graphic or direct about sex now than it was 10 or 20 or 30 or maybe even 40 years ago, and it’s arguably more so.
I think you’re misrepresenting my thesis, but aside from that, I would just ask you this: Do you have any evidence to back up your assertion that my thesis is wrong? Because I had to go through the process of writing a review and publishing it for public consumption. I had to actually put my name behind my work and stand by it. I respect your opinion, but if you don’t have anything more specific than “you’re wrong” to bring to the discussion, well, it’s not very much of a discussion.
December 20, 2009 at 7:35 pm
I’d love to lay you down means I want to have sex with you.
Well, no it doesn’t – or rather, that’s not all it means, and especially not in this particular song. The chorus of the song says what the narrator wants to do when he lays his gal down – and what it is is, he wants to talk to her about how much he loves her. It’s not a song about sex per se, and in fact, the lyrics of the song actually confound the expectations of those who, based on its title, think it’s about getting laid; it’s about romantic love and desire that transcend conventional notions of sexiness. Sex is there, to be sure, but what’s graphic and direct in the song is…talking.
I’m not getting paid to debate your thesis here, so I’m not inclined to take the time to refute it in detail. But I will say that if 1) you’re going to serve up “I’d Love To Lay You Down” as your prime example of graphic directness in olden days, and 2) you’re going to ignore all the examples of graphic directness in modern times – and I and others have offered up several – then I would say that as the guy advancing a specific notion, the burden of proof is still in your court.
December 20, 2009 at 8:02 pm
@Jon: If you’re not going to take the time to offer anything more than “you’re wrong,” I’m not going to take the time to continue having this discussion. You can call me wrong, that’s OK.
December 20, 2009 at 9:40 pm
Hey, what about “Face To Face” by Alabama?
That junk’s pretty direct… and it also has some really interesting social implications.
GRAPHIC WARNING/DISCLAIMER
Apparently, having sex facing away from each other (position wise) is not viewed as “loving,” and is looked down upon in some cultures. So, in that sense, Randy Owen’s self-penned tune is kind of a sexual “Okie From Muskogee,” saying “We still do it this way, and this is the right way to do it.”
I wonder if Owen was trying to make that statement when he wrote the song, or if it just turned out that way? The emphasis on “face-to-face” is pretty blunt, but was is it reinforced for romantic flair or societal point-making? Who knows?
December 20, 2009 at 10:09 pm
Sexual references in country songs can get a little cute for my liking. It’s as if the writers thing they’re being far more risque than they actually are and are winking at the audience about it.
December 20, 2009 at 11:06 pm
Jim Malec
December 20, 2009 at 5:53 pm Permalink Maybe that’s what it means to you, Jim, but that’s not what it says – not the title itself, nor the actual song.
It’s the definition of laying someone down, Jon. Have you ever heard of “getting laid?” That’s what the phrase means. I’d love to lay you down means I want to have sex with you. And when the narrator talks about still being able to lay her down when she’s got silver in her hair, trust me, he’s talking about having sex with her. There’s no other way to interpret that phrase. He doesn’t want to lay her down to snuggle.
Well, when they have silver hair he probably will. Until the viagra kicks in.
Steve Harvey
December 20, 2009 at 10:09 pm Permalink Sexual references in country songs can get a little cute for my liking. It’s as if the writers thing they’re being far more risque than they actually are and are winking at the audience about it.
EXACTLY. Its like sex written by virgins.
December 20, 2009 at 11:31 pm
EXACTLY. Its like sex written by virgins.
That’s a pretty good description of a lot of country radio country.
There’s a strong, vaguely obnoxious, prudish streak running through. The whole ‘ass in the sand’ “controversy” made me wonder if 5 year olds had become the target demographic for this music.
December 21, 2009 at 2:13 am
I didn’t even read all your comments but come on people, Zach is talking about in his music just relaxing and having his ass in the sand and toes in the clay. How better could you think to spend your day. Not having to worry about anything else. I love his music, and have since before he became big. Me and my husband have a song for us that he made. He is just a down home guy, trying to bring it back to you guys but you gotta look at the negative. Find something better to do cause I love his music.
December 21, 2009 at 4:45 am
I think “lay you down” is saying he wants to throw her down and make love to her.. in a nice way of course… it can’t be saying anything else, as in the first verse he basically tells her how she’s turning him on.. He wants to show her his appreciation in the second verse… and hmmm I guess we know how he’s going to show her…
I’m blushing… : )…
December 21, 2009 at 8:55 am
Does anyone here think that “ass” is a word that used to be commonly heard – or heard at all – on country radio back in olden times?
December 21, 2009 at 12:17 pm
one example of editing that confused me was that of Lady A’s “Lookin For A Good Time.” At least here in Indiana, they changed when Hilary sings “Would you get the wrong impression if I called us a cab right now?” to “…if I asked you to dance right now?” also when Charles originally sang “you shouldn’t dance like that,” they changed it to “you shouldn’t move like that.” first of all, the second editing i mentioned is sort of contradicted by the first…but anyway.
i guess i just had a problem because i feel like men frequently refer to one night stands, but women aren’t supposed to? i don’t know, why did they edit that song? i feel like there are tons of references to one night stands in country, and sex in general. maybe they wish they could edit all of it, that was just easier.
lol i do agree with whoever said we were forgetting Trace Adkins in this. Although I don’t think the lyrics are any more overt than anything else, i think it’s just stylistically that it seems more explicitly sexy.
I agree that sexual references are pretty tame in country music, they don’t really bother me. mostly i think the “oh girl i wanna do you…but lovingly” songs are annoying….they seem contrived. i disagree, though, Jon, i don’t think Conway is talking about talking in bed. i think it’s more euphemistic and sort of referring to the stuff people say while having sex…”pretty love words,” to me is obvious.
December 21, 2009 at 4:49 pm
Does anyone here think that “ass” is a word that used to be commonly heard – or heard at all – on country radio back in olden times?
No. Doesn’t make it any sillier to censor it now.
December 21, 2009 at 4:54 pm
i disagree, though, Jon, i don’t think Conway is talking about talking in bed. i think it’s more euphemistic and sort of referring to the stuff people say while having sex…”pretty love words,” to me is obvious.
Does “it means a lot just having you around” sound like the stuff people say while having sex?! ;-)
December 21, 2009 at 5:44 pm
One trend I’ve found fascinating this decade is that, while Country song lyrics themselves have a dearth of lyrics thematically situated around sex, music videos to many Country songs nonetheless considerably often feature scantily-clad women, snippets of sex scenes (not featuring nudity below the abdomen surely) and other bacchanalia.
Perhaps sex sells visually in Country music, just not literally?
December 21, 2009 at 5:53 pm
Jon: Based on more than a decade of careful research, its not all that far off base.
December 21, 2009 at 6:26 pm
I think there are 2 issues to talk about here, so I’ll address both of them.
1. Should country music talk about sex? Yes, it’s part of life and the human experience, which is generally what songs are about, so go for it.
2. Should country music talk directly about sex? No. Call me a prude, but I like the “coded” approach better…see “I’d Love to Lay You Down” vs. “I Want to Hump You” above. It’s just more poetic and, really, sexier. Pop music lyrics these days are so matter-of-fact about what they’re doing in bed that it’s just kind of ho-hum and rather akin to reading an instruction manual.
So no, I don’t think all country songs need to be so gosh-darned family friendly, but I do appreciate a little subtlety when it comes to singing about “lovin’.”
December 21, 2009 at 7:37 pm
Rose, on which side of your divide does “Slow Hand” land?
December 23, 2009 at 3:01 am
Gets a pass from me! I mean, sure, it’s talking about sex, but I guess you could also take it as him acknowledging that he knows she’s looking for something deeper than a one-night stand – someone who will stick around and spend some time with her…after they get down to business, of course. ;)
As someone who thinks Honkytonk Badonkadonk is not completely unfunny (albeit in a completely immature way…even I can’t explain why I don’t hate it), it takes a lot more than you’d think to ruffle my feathers. I guess what I’m saying is I don’t want sex to be treated as commonplace or mundane…it deserves to be treated with at least a hint of wit, unlike pop music’s let it all out approach.
On the other hand, like Stormy said, country lyrics can get somewhat cutesy in their treatment of it, and I’m not a major fan of that, either…I guess I just want good writing, that’s all. When it comes down to it, I don’t care what the subject is – just write some good lyrics about it!
As for the moralistic angle, I think we’re at one extreme, but we don’t need to go to other like pop…just swing back toward the middle a little, please. Sorry to write an essay, argh.
December 24, 2009 at 9:20 pm
We are living in a sex crazed society people. I’m 30 years old. In 1985 I remember Zest soap commericals on TV with a lady fully clothed standing in her home advertising for the company. Today…well, the lady is now fully nude with the “unmentionables” baring covered in the shower…Are you at all suprised it’s cross over into Country Music? ..There has been “cheatin” songs around since the begining of the genre. “Cheatin” is sex…they are just given more freedom as to what they can say now 65 years later..
December 25, 2009 at 1:34 am
I never interpreted Slow Hand to mean that “[Twitty] is acknowledging that he knows she’s looking for something deeper than a one night stand – someone who will stick around and spend some time with her… after they get down to business”
I always thought the “sticking around” part (“…somebody who will spend some time/Not come and go in a heated rush”) meant that Twitty believes sex should last more than a few minutes. That seems more likely to me than the other interpretation because the Pointer Sister’s version of the song includes the lines “If I want it all night/You say it’s alright.” Twitty’s version is similar. He says ‘If you want it all night, you know its all right/ Ive got time”
I always thought the song was about the length of the particular sex session and had nothing to do with the length of any relationship (one night stand or maybe longer term).
December 26, 2009 at 9:31 am
I must say that I understand the song much the way Sam (Sam) does. Except that the point of the song isn’t precisely how long the sex went on (though, obviously, that’s part of it) but how responsive the man is to what the woman wants. She wants someone who will understand how to make sure she has an orgasm.
March 19, 2010 at 5:53 pm
Well Done! I Like it!
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