Your Take: Regional vs. Mainstream
I reviewed Texas honky-tonker Kevin Fowler’s new single “Beer Season” this week, and the comments section brought up some interesting points on the pluses and minuses of being a regional artist.
Fowler is a mainstay in the Texas country music scene, but the only songs he’s written that have reached mainstream success have been recorded by artists such as Sammy Kershaw, Mark Chesnutt and, most recently, Montgomery Gentry. But is that necessarily a bad thing?
In the comments of the review, Kelly made this point:
People (not you Karlie) tend to forget that when an artist reaches the level that Fowler has reached here in Texas and regionally, they are likely making more money and enjoying far more creative freedom than your typical up and coming mainstream artist. Not everyone in Texas wants or needs to be Jack Ingram or Pat Green.
Admittedly, Texas country is basically its own sub-genre of country music. However, bands such as The Avett Brothers and Darius Rucker’s old gig Hootie and the Blowfish first got record deals after gaining large regional followings. On the flip side, artists such as Corey Smith have chosen to stay on the independent, regional route.
Do you think an artist’s goal should be to garner national success, or do some artists actually benefit from staying tuned into a certain geographical niche?
Do you have a favorite regional artist? If so, if he or she made a targeted effort at mainstream success do you think it would help or hinder that artist’s music?
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September 19, 2009 at 8:32 am Permalink
I have to go with mainstream, just because we completely lack regional acts in ND.
The quality of mainstream has hit NEAR an all-time low, not THE all-time low, but near it.
I like Corey Smith’s music, in my opinion though, he’s not the slightest bit country. He’s soul/folk.
September 19, 2009 at 9:48 am Permalink
I’d like to see more artists go the independent route, as an alternative to what the mainstream is offering us. I can’t really say that I’d be in favor of them being strictly regional acts, though, since I would have little or no access to them.
I wish there was an outlet where I could hear the countrier-sounding Americana music without the rock & blues stuff mixed in; the type of music that would have been considered mainstream country at one time. I know that the music I like is out there somewhere, but it’s a lot of work to find it sometimes.
September 19, 2009 at 10:02 am Permalink
I’m more or less in agreement with Lucas, mainly because Nebraska has no regional scene other than a couple cover bands that play at the local dancehall.
But I also say that for somewhat selfish reasons. If I didn’t follow The 9513, I would have never heard of Miss Leslie, Jason Boland, Stoney LaRue or [insert your favorite regional group here]. That means people who don’t live in those regions and don’t pay attention to blogs like this one are missing out on some great music. That’s a shame.
September 19, 2009 at 10:02 am Permalink
Not having reached anybody beyond where you come from is one sort of regional–and I guess if you never leave your own house, that’s your region, too, though that might have some limitations as a market. Today, there are an awful lot of performers who are only “regional” in the sense that they haven’t figured out how to afford to be more.
Having a regional scene to play to, and in, such as Texas does have–is different from just being local, and there used to be more of it. It took, in the past at least, regional records labels, some interested radio or even TV, regional music-covering pubs. In 20ink. All of those elements–except for actually showing up and paying live, to build an audience that way–are as much global as local, because of this Interwebs thing. Don’t know what that means for having much local Flavor to offer, but we’re going to find out. And also, obviously–how much Being Regional is or isn’t about playing and playing and playing to folks in that region, their way, which is also your way, so you keep some of that regional flavor on you.
September 19, 2009 at 10:40 am Permalink
Mainstream
September 19, 2009 at 10:46 am Permalink
Regional. Once a artist or band sells their soul to pursue the false gold Nashville is offering, there is no going back. Nashville ruined Pat Green.
September 19, 2009 at 11:45 am Permalink
I think an artist’s true ultimate goal should be making the best music they can, and only then sharing it with as wide an audience as possible.
Regrettably seeking mainstream success often does sem to lead to artistic compromise, but if it works out it allows the artist to bring his or her work to a broader audience, and to continue making music. It is a complicated issue, because there are sometimes cases where an artist does actually need outside guidance, and sometimes material, to make the most of their talent. In addition, it’s easy to miss regional artists, even though I do dig quite hard sometimes to find the music I want.
I really like Texas-based Aaron Watson, and in some ways I think it’s a shame he has had only regional success, because I think his music is part of what I miss about the way the mainstream has changed over the past decade or so. I wouldn’t have heard of him at all without the Internet, and as Andrew says, many people who would love the music of artists classified as regional, just never get exposed to it at all.
September 19, 2009 at 12:12 pm Permalink
I agree with Occasional Hope: “think an artist’s true ultimate goal should be making the best music they can, and only then sharing it with as wide an audience as possible.”
There have been instances that folks from here in KY all of a sudden were a national act, but no one from this area knew who the heck they were because you never saw them perform in the honky tonks in Lexington, Louisville, or anywhere else in KY. Perfect example would be Sara Johns who opened up for George Strait a few years ago. Her career flopped more than a pancake at Cracker Barrel. Build your regional fan base and keep growing if you want to go National. Kinda like any business – get the reputation locally and expand on it.
I remember when Montgomery Gentry, Halfway 2 Hazard, and several others had a large regional gathering and now they are known nation wide.
On a downside of being a regional act – for instance, those from TX. Unless I fly down there, there is no way I could see them live. If they have a good message with their music – expand on it and share the love with others. :) The downside to being a National Act – once you fall, it is extremely hard to get back up and make a comeback as there is always someone stronger, younger, and better than you that the audience will love.
September 19, 2009 at 12:19 pm Permalink
I honestly don’t know how to answer this except to say “neither.” There are a few mainstream acts that I like, but by and large the acts I like do not get mainstream airplay. And yet I can’t really say that artis like Neko Case, Ryan Adams, OCMS or Kasey Chambers are “regional” either. So I will actually invent a new categiry for the poll–Non-regional, international indie.
September 19, 2009 at 1:55 pm Permalink
“Once a artist or band sells their soul to pursue the false gold Nashville is offering, there is no going back.”
Whoa.
Dunno about Hootie & The Blowfish, but the Avett Brothers were touring extensively on a national scale, not just regional, before getting a major deal.
Barry’s post has a lot of meat that I don’t think folks have necessarily gotten a good taste of. If I could think of something big to add to what he wrote, I’d do so, but there really isn’t anything.
September 19, 2009 at 3:33 pm Permalink
I like the non-mainstream country artists. For example, Miranda Lambert. I love her for not being taken over by the industry. Thats why i like artists like that. They stay true to themselves.
September 19, 2009 at 4:04 pm Permalink
There is also a level of undeniable talent when it comes to breaking from being a regional act. When you see 30-40 acts a year in your region, there are always one or two bands that you say “they might have what it takes”, based solely on their talent, not necessarily their will to make it. Then there are those artists which have the talent to be regional, nothing more.
I would say for Fowler that he DOES want to make it beyond “his region”. He’s been kicking the fringes of the CMT world for several years and he was a hired gun in hair bands that have had national success and once you taste it, you want it again. Which may be another offshoot to Steve’s point.
Lastly to the corey smith point, i’d say it takes a real unique individual to say they only want regional success. There are plateaus and many are hesitant about what national success would do to them, A lack of confidence in one’s self maybe. But hell, as a songwriter/artist I want as many people hearing my music as possible.
September 19, 2009 at 4:18 pm Permalink
Stewman: I don’t think that counts in Texas though.
September 19, 2009 at 4:44 pm Permalink
Have we mentioned Jack Ingram yet?
Alan Jackson has never sold out.
September 19, 2009 at 4:50 pm Permalink
I think it counts everywhere. I bet 90% of artists in Texas would trade for Green’s success, if it didn’t come with the harsh criticism, which sadly is something an artist on a national level has to deal with in droves.
September 19, 2009 at 5:21 pm Permalink
I ment this part does apply to Texas:
When you see 30-40 acts a year in your region, there are always one or two bands that you say “they might have what it takes”, based solely on their talent, not necessarily their will to make it. Then there are those artists which have the talent to be regional, nothing more.
September 19, 2009 at 6:54 pm Permalink
Jessica, Sarah Johns faced two big obstacles at Top 40 country radio; she was “too country” for a new female artists to get away with these days, her two radio singles were both novelty songs with a twisted sense of humor. Launching your career with a song about flipping off your recently dumped ex-boyfriend in a way many program directors rightfully found objectionable was just dumb. Following it with a song about being a psychologically unbalanced stalker sealed Sarah’s fate at radio.
Regarding regionalism, as a Californian who loves traditional country music, I’m very thankful for all of the people in Texas and Oklahoma who still go out to dance halls and support that kind of music! Tradition oriented artists like Amber Digby, Miss Leslie, and Kim Murray can find gigs around Texas playing styles of music that seem to be forgotten elsewhere except for maybe The Grand Ole Opry or when The Time Jumpers perform at The Station Inn in Nashville. These artists rarely venture outside of Texas (due to a lack of demand), but I’m sure glad they are out there doing what they are doing!
As much as I like the idea of artists pursuing artistic goals they need to make a living too! Many of the artists who move to Nashville have dreams of becoming a famous and successful Top 40 radio star including the financial rewards. I prefer the artists who have given up on that dream and instead just create great music I love and seek to earn enough to live a decent lifestyle. Elizabeth Cook is a fine example of such an artist. All she wants to do is earn enough to replace her worn out car! Is that too much to ask for such a talented gal? (lol)
September 19, 2009 at 7:39 pm Permalink
if you like regional or texas/americana music you should turn in to websites like http://www.radiofreetexas.org or other similar sites. it’ll help you hear some of what the rest of the country is missing
September 19, 2009 at 10:44 pm Permalink
Rick i agree with your sentiment, but part of me doesnt necessarily believe that’s that case with Elizabeth Cook. While i don’t know her personally, she had several chances with mainstream radio and has the looks of a super model (not that it matters, but it certainly doesnt hurt ones chances). While I do believe she is 100% real and she always comes across that way in interviews and her music, I do believe with the package she has as an artist, there were hopes that she would “minimally” become Shelby Lynne, if not something bigger, maybe much bigger
September 20, 2009 at 3:16 am Permalink
elizabeth cook….an overlooked godess. i actually might swimm across the atlantic ocean just to hear her pronouncing “mean lasagne” live in concert, once in my life.
the gal has global reach – and sorry for being slightly off topic…but when it comes to elizabeth cook….
September 20, 2009 at 4:30 am Permalink
Shane Wyatt, while pursuing ‘mainstream’ a bit has been very successful in Minnesota with his ‘indie/regional’ success. Becky Schlegel has also found similar success in the same area while Zac Brown Band and The Lost Trailers both had major regional success prior to going national. Colt Ford has sold most of his albums in the south east and the Eli Young Band pulled over $1M dollars from just touring their last year or so before going mainstream so they hardly needed to do it.
Lots of artists have success, some choose to ’stay/return home’ while others want to break big nationally. Whatever the reason, if an artist just wants to be ‘local,’ they can do well with the same hard work as the guys who try to be national.
September 20, 2009 at 10:14 am Permalink
There seems to be almost no distinction at all, in this discussion, between “regional” and “independent” artists, so I’m not sure what the topic is after all (I thought I did) and anyway, far as I can understand, neither of those are terms, whatever they’re thought to mean, have any automatic “good versus bad” critical artistic weight to them at all–though there are those who’ve romanticized both terms a lot.
(Anyone who suggests there’s not competition and ambition and money involved in regional or indy professional music can’t have been around such scenes much!)
Seems like this is just about “Is it good to try to reach out, get bigger and perform for more and varied people, or inevitably bad?” I doubt there’s a pat answer. For instance, two good ways for bands to die is to be succesful or to be unsuccessful. Others might be to stay regional or travel more often!
September 20, 2009 at 1:05 pm Permalink
I believe that one of the enormous benefits of the modern computer age and sites such as mySpace is that the line between regional and national music acts is being blurred. Instead of perusing the discount album rack looking for “that something new” you haven’t heard before, today’s passionate music fan can do the same thing on sites like mySpace or OurStage.com. Ten years ago, as a Northern Californian, most smaller acts from around the country might be completely unknown to me without some heavy research. Now, every single act that plays at Tootsies, Billy Bob’s or every small Opry house around the country is linked back to a site with a handful of songs for discovery and even purchase if I choose. And on sites like mySpace, the band or act likely has “friend” links to 20 other regional bands just like them. Acts like Lindsey Lawler, Craig Boyd or Stony Run in Tennessee, Restless Kelly in Texas and Ruby Summer in SoCal (even though they’re now signed to Disney) all were discovered by me this way. Are they regional still? In a sense. But they’re more national (and perhaps even international) than ever before.
September 20, 2009 at 1:42 pm Permalink
Great question.
To me the question of regionalized and mainstream comes down to creating a support base. Artists who focus solely on the mainstream can set themselves up for a hard fall if they don’t “make it,” while artists who spent the time putting together a support base regionally will always have that support base there, no matter which way the trendy winds of the mainstream are blowing.
For example, the Avetts will always have a huge base of fans, even if their new mainstream release coming up falls flat. They will always be able to tour, sell albums, and make a good living playing music.
But if you take someone like Jessica Simpson, her project falls flat, and there is no support base there to pad the fall.
There is more heart in the regionalized projects. Many artists have to compromise at least some music principles to “go mainstream” and they sometimes lose that support base. It would be great if a regional act could just go mainstream without also having to have a facelift, but this is rare nowadays, and mainstream music has suffered for that. Unfortunately it seems to be one or the other today. You can’t have that mainstream success that is also a regional phenomenon.
September 20, 2009 at 2:11 pm Permalink
In general I find that people who ‘hate’ the mainstream will romanticize that ‘regional’ or ‘indie’ person while they’re still there (Eli Young Band/Pat Green/Jack Ingram et al) but as soon as said guy ‘goes Nashville’ or ’sells out’ the fans now hate that band.
This same thing happens in the indie rock scene. A band is beloved as a regional or ‘indie’ act but then ‘makes it big’ and then ‘loses’ much of their original ‘fans.’ Most artists would say so be it because every artist wants to reach as many people as possible, even if they say they don’t. So for a ‘fan’ to criticize a regional/indie act for trying to go mainstream probably really wasn’t a fan of that band at all.
This is not to say that said fan need to like everything that they hear from an artist that breaks out but to categorically claim all of the former favorite band’s “new stuff” as crap really means that most fans don’t take time to really listen to the new record or if they do, they expect it to sound exactly the same as the previous ‘indie’ stuff.
September 20, 2009 at 4:37 pm Permalink
,i> This is not to say that said fan need to like everything that they hear from an artist that breaks out but to categorically claim all of the former favorite band’s “new stuff” as crap really means that most fans don’t take time to really listen to the new record or if they do, they expect it to sound exactly the same as the previous ‘indie’ stuff.
Or it could mean that the band’s new music is not that good.
September 20, 2009 at 4:51 pm Permalink
Matt,
I see what you’re saying, but I can’t fully agree. As someone who dislikes Pat Green’s newer music, but really enjoys his older stuff, I feel there is a marked difference since he’s started vying for the mainstream market. As far as he goes, I haven’t been a long time follower of his. I didn’t discover his older music until well after he hit the national scene. If it wasn’t for the fact that his transitional album from regional success, Three Days, was pretty good, I never would have checked out his older music based on the albums that followed Three Days.
As far as this question is concerned, I just don’t feel there’s a black and white answer.
September 20, 2009 at 11:47 pm Permalink
I think mainstream success would hinder an artist’s music big time, especially in the country / pop genre or is it Pop/country. I would say if you’ve already recorded a killer sounding song or album a big company would definitely be managing not only your creative process, but your look as well, that is unless your already “Hot” on your own but I’m sure they will have something to say about it. I think getting a few songs plugged by an artist would be better than getting signed by a major.
September 21, 2009 at 6:44 am Permalink
Kasey Chambers did sign with Warner Brothers LA instead of Nashville because the Nashville label wanted her to get with Nashville writers and completely re-do The Captain.
September 21, 2009 at 11:30 am Permalink
Stewman is right…the critics and a vocal minority often turn on you when you have success. Pat Green is the perfect example. It’s a shame becuase he’s done more to promote the TX music scene than just about anyone…and continues to do so. They frame it as though these artists are selling out for success when in reality they are just growing. Its as if they want them to keep making the same record over and over again. What creative person wants to do that?? And the truth be told, all artists want national success!!
September 21, 2009 at 11:55 am Permalink
Another thing to consider (IMHO): ‘regional’ or ‘independent’ acts have always had, and continue to have, a hard time getting radio airplay. And as great as the internet is, the people that get their music in the car, from regular old radio, are still the majority (albeit a shrinking one). Until we can get last.fm et al our cars easily, mainstream is still the only way to reach the ‘masses’. That said, I have a great deal of respect for those groups who make the conscious decision (yes, it has been and can be done) to eschew the mainstream and focus on making great music (and a decent living) ‘regionally’.
September 21, 2009 at 12:29 pm Permalink
I still think the huge mulit-station conglomerates are going to die out due to their own weight, which would make getting on local radio easier.
September 22, 2009 at 1:14 am Permalink
BNA and Pat Green have amicably parted ways according to tonight’s Country Aircheck. Don’t know what that means about his future nationally or back in Texas but he may be ‘done’ as a ‘mainstream’ artist, for whatever it’s worth.
September 22, 2009 at 9:49 am Permalink
I prefer local bands, but they’re not as easy to find here in the detroit-metro area. My favorite here is a band Redhill. They play a lot of local events here, like our annual hoedown and some local bars, but they’ve also opened for Gretchen Wilson and Billy Ray Cyrus when they’ve been in town.
Great music — their album “You Get What You Get” was phenomenal. Check them out… http://www.redhillrocks.com
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