Jo Dee Messina is Unmistakable: The 9513’s Exclusive Interview

Why can’t I get my record released? After selling more than 4,000,000 copies of her first four studio albums (each of which soared at least Gold status) and racking up 12 Top-10 singles, that’s a question Jo Dee Messina just doesn’t know exactly how to answer.
Messina, a Massachusetts native who was a mainstay on country radio throughout the second half of the previous decade (and well into this one), finished her latest album, Unmistakable, ages ago. It’s been ready, sitting on a shelf in the Curb Records building in Nashville, unheard by her fans. Originally scheduled for early 2008 release, the album was pushed back to fall. Fall came and went. And Messina is still waiting.
In this exclusive and revealing interview with the genuinely cheerful, fiery redhead, Messina talks about Unmistakable, the reasons for its delayed release, and about finding inner balance in the midst of a sometimes frustrating career.
JIM MALEC: What’s the status of Unmistakable?
JO DEE MESSINA: They kinda pushed it back again. The single comes out in March, and the album will come out, gosh, in April, May, June, July. August? September? Maybe next year.
JM: Sometime?
MESSINA: Yeah.
JM: Where are you right now, as far as your career? I know you’ve been working hard, but we haven’t heard much from you in a while.
MESSINA: No, you haven’t. Everything’s been caught up in a lot of turmoil trying to get this record released. It’s funny, because people will say things like, “So you took some time off,” and I’m like, absolutely not! I’ve been working every single day. We’ve been touring really hard. We’ve had this record together for over a year now. I mean, it’s like, “I’m not taking any time off, what are you, crazy?”
JM: How frustrating has it been having the record pushed back so many times?
MESSINA: Honestly, it is a bit frustrating. It affects my ability to make a living. If you don’t have an album to tour with then you don’t have a way to make a living. It is a little frustrating on that front. But you’ve just got to hope and pray that the fans stick with you and that they’re there when the record does come out.
JM: In a recent radio interview, you mentioned that Curb called Unmistakable the best record you had ever turned in. Do you remember saying that?
MESSINA: Mike Curb called me after I passed it in and he said it was the best album I had ever turned in.
JM: Do you agree? And why do you think he said that?
MESSINA: The material on the record is very strong. It’s really a solid record. There’s something on there for everybody, no matter what kind of day you’re having. It’s really clean production, not a big wall of sound with all this fancy stuff going on. It’s pretty focused on the vocals and the music. It’s hard to explain, but you definitely hear it. When you listen to the record you can hear that it’s not overproduced. It’s not a massive conglomeration of noise. It’s pretty simplified.
JM: Organic?
MESSINA: No, because people take “organic” as “acoustic.” We simplified the production so that it sounds more like a live band, verses, you know, everything you could feasibly do in the studio, like stack up mounds of orchestra and guitar and other stuff, you know what I mean? We wanted to try to capture that live sound and bring it to a record.
JM: You worked with four different producers—
MESSINA: —Oh my God! I think I worked with every producer in Nashville on this record.
JM: Did that make it harder to keep the sound consistent? Because you were working with so many different people, was it difficult to get them all on board with the same artistic vision?
MESSINA: Not really, because the guys that I ended up working with really have thought, “Wow, your vocal has been so missed on a lot of these mixes.” And so they all kinda had the same goal, as far as trying to keep the vocal real, trying to keep from burying it in a mix of sound, and simplifying it. Everybody shared those goals going in. I could see where you would ask that question, but the guys I worked with all had the same vision.
JM: In 2005, you told BBC Radio, when discussing Delicious Surprise, that you made no compromises on that record. Would you say the same thing about Unmistakable?
MESSINA: What had happened with Delicious Surprise was that Mike Curb just said, “Hey, you decide what goes on the record. You’ve cut all these sides, we’re down to selecting the songs for the album, you go ahead and decide.” And that was like, wow, what a blessing. I had some creative freedom with that record in what made the record and what didn’t.
Same thing though with Unmistakable. I mean, I never go in and do something without the approval of Mike Curb, as far as recording songs. Everything is run past him. But he didn’t make me record anything for this album that I didn’t like. He didn’t say, “Record this song, it has to go on the album.” I was very fortunate to have a decent amount of creative freedom in making the album. That’s gratifying. When you’re an artist and you like to create things, for someone to give you an easel and a pallet, every color in the world and some brushes, you ‘re like, “Yeah, this is great.” He didn’t stand in the way and say you can’t do this, you can’t do that. My relationship with Mike is on really good terms. It is a blessing to have somebody who lets you be creative.
JM: Tell me about a song on the album.
MESSINA: “Unmistakable” is definitely one of my favorites. It’s a straightforward love song that talks about finding love, in a world that is so uncertain, about finding a love that you’re sure of and which is unmistakable. Lyrically it’s rock solid, and I’ve been told that it’s a pretty phenomenal vocal performance.
JM: You’ve never had an album sell less than Gold. Even Delicious Surprise, which only charted one Top-20 hit, managed to sell Gold. Given your record of success, and Mike Curb’s own enthusiasm for the project, why has it been so hard to get this record out?
MESSINA: I don’t know. I think a lot of times people tend to over think things. It’s not just this record. I mean, it took four years to get the Delicious Surprise album out. It took three years to go from my first record to the I’m Alright record. So it just seems to be consistent in my career, the fact that there’s been a lot of lag time between records. If you look at several successful artists, every 18 months to two years, they’ve got a new record coming out. And for some reason, in my career—just look at the history. It’s not that the records weren’t done. They were done and passed in, and they sat around. My records sit around for a while before the label gets a chance to release them.
I’m not really sure what the deal is. Which has led to a lot of frustration on my behalf, because I’d love to get on a roll and stay on a roll, instead of getting on a roll and then all of the sudden it’s like you can’t get the label’s attention and everything comes to a screeching halt. Which, you know, I don’t mean that in a badmouthing sense, but look at my career. Look at how things were released. I mean, we started on Burn before I’m Alright was done releasing singles. That thing [Burn] was done and it sat there and was over thought. What should be the first single? What do we do, come with a ballad or come with a tempo?
After I make the record I pass it in and I have no say. So I’ve just been at the mercy of the label and the decision makers and that’s been the history. I mean, it’s frustrating, but that’s just the way it’s been.
JM: You’re laughing about it now—
MESSINA: —I’m not laughing. It’s just because I have no answer. You know what I mean? It’s because I don’t know how to explain it. It’s sad because we’ve never been able to keep a roll going. Even the I’m Alright record…we had like four #1s off that record. And then they had to over think the next album. What do we come with? What should be the first single? What do we do? They spent four years spinning their wheels, and we lost all the momentum from I’m Alright.
And then with the Burn record, it was the same thing. We had phenomenal success with the Burn record, sort of as a comeback record. And all of the sudden it’s like, what do we do after “Bring on the Rain?” What do we do? What do we do? Uh uh uh uh uh uh…
And then it became four years for Delicious Surprise. ‘Cause they didn’t know what to do next. And so, I think there’s a lot of over thinking that has stalled stuff down over the years. And it does take a toll, creatively, economically, career wise. It’s like start-stop, start-stop. So I laugh because it’s like, “isn’t it ridiculous?” It’s like, oh my God, it’s so obvious—but everyone’s so busy they don’t realize what’s going on every time they decide to over think something. And I believe that’s what happened with Unmistakable as well.
JM: Have you learned how to handle that? Do you expect it now?
MESSINA: I don’t want it to happen, because it just kills momentum every time. But at this point I have other outlets that I’m trying to explore because I can’t rely on my record company as much. Because God knows when they’re going to release a record. So I just try to…
I’ve gotten upset, it gets me nowhere. The only person it affects is me, because I’m sitting here upset and everyone else is off doing their own thing. They’re not even aware of what’s going on in my world. So, I think to get too upset is only damaging to myself. If that makes any sense.
JM: That makes perfect sense. And I hate to bring up something that might be a bit agitating. But these are important questions, because every time I look at your career I think, hey, here’s an artist who just really busted out of the gate, who just had a lot of good stuff going for her, and then disappeared for a while. And you’ve always been able to come back from those stints when you’re out of the public eye. I just hope, for your sake, that you’re going to be able to keep doing that.
MESSINA: Who knows? I mean, with every record there is such anxiety upon the release. Because it’s a rebuild every time you release it. You can’t just cruise up and throw a record out there, because every time they release it there’s been such a long time between albums that it’s a rebuild. So it takes a lot of work. It’s three times the amount of work that it should take.
I mean, for example, I got married in October—
JM: —Congratulations.
MESSINA: Thanks. I said, for the last 13 years I’ve been married to my career. I’ve been going around the country doing radio stuff, I’ve been going around the country touring, I’ve been doing appearances and working on records and these things have always come first. It’s all come before my family, it’s all come before my relationships—all of my relationships. My relationships with my siblings, my nieces and nephews, everyone. And then all of the sudden I’m in between records and I’m sitting at my house at Christmas going, “Wait a minute. I think my priorities are a little wacked.”
So I had to learn how to balance this out and take care of me as well as take care of my career. But with that restarting of the career over and over and over again, it was full time. And don’t get me wrong—I’m a workhorse. But we’re talking 260 days a year away from my house. I lived in Nashville over ten years and couldn’t tell you how to get around downtown. I’ve spent so much time on the road, working.
JM: What is country music?
MESSINA: Real. Well, it’s supposed to be. To me it is. I fell in love with country music because it was real, it was relatable. It talked about my life. And I think that’s still true today. It talks about real issues and real people.
For more information on Jo Dee Messina, visit: Official Website | MySpace | Amazon
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29 Comments
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December 11, 2008 at 2:34 pm Permalink
I miss Jo Dee. I hope “Unmistakeable” gets released.
December 11, 2008 at 2:36 pm Permalink
Thanks for the interview. Very interesting. Thanks for the hard hitting questions on why Curb sucks so much on releasing new studio albums, lol. It’s interesting to know Jo Dee has been out there touring all the time. I kind of thought she had disappeared since Delicious Surprise. I feel bad for her about the momentum thing. She deserves to be successful but that significant album delay every time has got to be incredibly frustrating.
December 11, 2008 at 2:40 pm Permalink
This got me wondering…so I checked her charting history. Curb’s probably getting ready to cut her loose ‘cos the first 2 singles off the new CD stopped at 48 and 34 on the charts. She also hasn’t had a top 10 single since 2001 and no top 20 singles in the past 4 years.
Kinda reminisient of Toby Keith….on fire for his first five years, then he couldn’t break the top 40 and was cut loose.
Of course, his next 11 of 13 singles went straight to the top! Go figure.
December 11, 2008 at 2:51 pm Permalink
“My Give A Damn’s Busted” from 2005 went to #1.
December 11, 2008 at 2:55 pm Permalink
Right. That was early 2005. Makes it just about 4 years.
December 11, 2008 at 3:13 pm Permalink
@JD: She hasn’t had a Top 10 since 2001? what happened to her #1 hit in 2005?
Anyways, I can’t w8 for the title-track, its a great song and I know that it will be a great CD
If Curb cuts her loose, she’ll be better off… she’s going to be able to get a better record label
December 11, 2008 at 3:17 pm Permalink
She’s having a baby too! Congrats to her and her hubby! wish them the best of luck! she now gets to tour with a baby on the bus.
can’t wait for the stuff. maybe she can bring some balance to the blond bimbo crap out there (in mainstream strictly speaking).
And I hope she does dump curb…
December 11, 2008 at 3:31 pm Permalink
Nice work, sir.
December 11, 2008 at 3:50 pm Permalink
Huh?
December 11, 2008 at 4:12 pm Permalink
Wonderful interview! It answers so many questions many of her fans have had for years. Curb needs to poop or get off the pot! They seem so “desperate” to milk more money out of the fans (Tim McGraw’s 3rd greatest hits release) so why not get there act together, get behind their artists, show them some support and let’s get this ball rolling and get a hit single out so we can have the album released. As far as I’m concerned they ruined Jo Dee’s career with all these delays between albums. She could have been an international superstar for the long hall. She had to go to stations to try to get them to play her last single “I’m Done” because as far as I know Curb did not put any money behind it so it would added to the playlists at the stations. Unfortunately radio has changed drastically so Curb needs to get in the game.
December 11, 2008 at 4:51 pm Permalink
Mike Curb was California’s Lieutenant Governor for awhile back in the late 1970’s and he didn’t manage things much better out here…
I’m always discouraged when new artists I like appear on the CURB label as I figure the odds of an album release are slim. It started with Amy Dalley, next came the original version of Bomshel, and in 2008 it was Star De Azlan that slipped back into the Curb black hole. Curb does sign some talented new artists then doesn’t seem to know what to do with them. Its no surprise to me then that they diddle around with their bigger artists as well. I bet all the current members of the Curb artist roster wish they were on the Big Machine/Valory labels instead as unlike Mike Curb, Scott Borchetta seems to “get it”.
December 11, 2008 at 4:56 pm Permalink
This was a really interesting read, and I really hope that Jo Dee’s new album comes out soon, It’s been a long wait.
December 11, 2008 at 6:18 pm Permalink
Great interview, I want to hear her album too; “I’m Done” was great! Sounds like she needs a new record label…
December 11, 2008 at 7:02 pm Permalink
Scott Borchetta is responsible for Taylor Swift. not a bad signing but then again he hasn’t signed a decent vocal coach for her. So he doesn’t get it right all the time. If Valory/big machine is an option for JD, at least we know already that she can sing (along with Trisha Yearwood).
Hope no one ever signs with Curb again…you’ll never have a career at that rate.
December 11, 2008 at 8:24 pm Permalink
Never been much of a Jo Dee fan, but this was a fantastic interview, Jim.
December 11, 2008 at 8:43 pm Permalink
I’m with CMW in that I’ve never really gotten into Messina’s music, but this is a great interview, Jim. Who were the four producers on the project? I like vocals mixed a little loud.
December 12, 2008 at 6:53 am Permalink
To Nicolas: “what happened to her #1 hit in 2005?”
My Give a Damn’s Busted was released as a single in January of 2005. Being that we are about THREE WEEKS shy of January 2009, I think it’s pretty safe to say that it was FOUR YEARS AGO. (2009 minus 2005 = 4)
But if it’ll make you feel better, I’ll take it back and say “3 years and 49 weeks ago”.
Remember to apply that concept next time you get asked how old you are…….hahahaha
December 12, 2008 at 6:56 am Permalink
Oooops. I goofed, Nicolas. Foot in mouth. Meant to say she had one top ten since 2001. My bad. Sorry for the sarcasm.
December 12, 2008 at 9:29 am Permalink
What’s up with Curb Records holding the new music back? Aren’t they doing the same thing with Tim McGraw?
Anyway…great interview!
“There’s something missing in the music industry today… and it’s music. Songs you hear don’t last, it’s just product fed to you by the industry.” –Jimmy Buffett
December 12, 2008 at 11:21 am Permalink
I’ve been on board the Messina train since the mid 90s and I’ve always thought she never got the recognition she deserved. I just hope she doesn’t become another Nashville casualty and gets this album off the ground with some success.
Jo Dee seemed to be trying really hard to not say anything negative about Curb, so methinks she probably still has several albums left in her contract with the label and is smart enough to know not to sour things any more than they already are.
December 12, 2008 at 11:37 am Permalink
Messina can flat-out sing. When she records good material, it has almost always produced success and hits for her record company.
Why they would be “sitting” on a project already complete is a mystery; but we’re not “on the inside”. Maybe there’s some good reason. But let’s hope they’re not just letting her “die on the vine.”
December 12, 2008 at 2:41 pm Permalink
Mike Curb shoulda been banned from the music industry after the execrable Mike Curb Congregation hit the charts in the 1960’s
December 12, 2008 at 3:57 pm Permalink
@JD: “My Give a Damn’s Busted was released as a single in January of 2005. Being that we are about THREE WEEKS shy of January 2009, I think it’s pretty safe to say that it was FOUR YEARS AGO. (2009 minus 2005 = 4)
But if it’ll make you feel better, I’ll take it back and say “3 years and 49 weeks ago”.”
It didn’t hit #1 until May though, so you were wrong too :)
December 16, 2008 at 6:59 pm Permalink
Currently there are only 7 women who have a song in Billboard’s top 40, so that’s an indicator that women have a harder time making it than men. And of the 7 they all seem to be young. The music industry is very youth-oriented but that’s what the public wants, so record labels give them what they want. Unfortunately at 38 JoDee is no longer one of the young hotties. Maybe what she needs to do is re-invent herself — maybe dress with a little more class instead coming out looking like she’s going into combat. Carrie Underwood and Faith Hill always look like a million bucks — I don’t think playing up your femininity ever goes out of style. And maybe she should get away from the same-old edgy “bye bye, I’m done, my give a damn’s busted” type of song. That formula is a little over done. Don’t put all the blame on the record label. There are just a handful of artists who seem to be able to maintain their popularity–the rest just fade into the sunset.
December 17, 2008 at 5:50 am Permalink
Wow…that was a very GOOD interview. :) I thoroughly enjoyed the aspect coming from the artist’s insider. Being just a listener of Internet stuff and driving around with radio on, I had that assumed bias that she (like any artist really) were not working much and/or were taking breaks. Imagine a foot in my mouth for a moment. As for Curb…I was pretty much done with them after they pulled a stint on Tim Mcgraw’s 3rd greatest hits collection…a bunch of crap if you ask me. I think Curb obviously need to go back and study business and/or give away their scheme to another corporation if they keep messing up like this.
December 17, 2008 at 6:33 pm Permalink
Jo Dee Messina is the best and has so many fans out there who cant wait for her album. Curb needs to release it and get her career rolling again like i know it will.
December 29, 2008 at 6:49 pm Permalink
As an avid concert fan, I can attest to Jo Dee’s effort in staying visible through touring. She performs almost every year at the CMA music fest, this past summer as the (co-)opening act for the Riverfront stage. She plays both large and small (e.g county fairs) venues and always gives a high-energy concert. People need to hear her live to appreciate the talent.
January 1, 2009 at 6:14 am Permalink
Curb, release the dang record already!
June 12, 2009 at 3:56 am Permalink
I’ve been an avid fan since I was twelve years old and held petitions during high school for her albums to be released and its sad that I’m twenty-three and still wishing my voice can be heard PLEASE RELEASE HER MUSIC!!!!!!! OR LET HER GO TO SOMEONE ELSE!! I’ve always believed she should and still can be a Superstar I love you Jo 110 percent sticking behind you n matter what FUCK YOU CURB
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