Honky Tonk Happy Hour: Let The Free Market Rule
In a time where the music industry focuses on “what will sell” and low-risk musical projects, the story of Susan Boyle has been interesting to follow. Interesting that she is 48. Interesting that she is not easy on the eyes, nor has a body sculpted by a personal trainer. Interesting that her voice and story captured legions of fans. Susan Boyle is anything but machine manufactured.
And although that machine has certainly capitalized on the story, in my book, the story is still the point. The highest single-song sales week of 2009 came from a dowdy, never-been-kissed almost 50-year old. The song? From a 1995 musical. Interesting.
What is especially interesting to me is that this story began as a dynamic between music and the fans. Music was just put out there (primarily via YouTube) with no marketing push, no millions of dollars invested, no goal of platinum sales, and the fans responded. Almost a free market scenario. Music is discovered. Music is responded to. No one is checking test audiences. There is no concern over radio airplay. Just music. Just the fan.
I watched a special on GAC a couple of months ago about the story behind Darius Rucker’s CD, and how he came to his deal with Capitol. Darius was excited about doing a country album, but Capitol rejected the first songs that Darius submitted. They were too country and “would never get radio airplay”. So he went back to the drawing board and released what earned him CMA’s New Artist of the Year.
Something tells me that I would have liked to have heard those songs by that South Carolina boy raised on country music. Something tells me that I continue to miss music that is passed by because it doesn’t fit into a certain genre or category or sound that seems to be ripe for money making.
I wonder what would happen if we had that free market back. If we went back pre-Federal Telecommunications Act of 1996, and gave power back to the DJs and allowed the DJs to hear the voices of the local listeners.
I wonder who would be at the top of the charts. I wonder what kind of music we would hear on the radio. I wonder if we would still hear stories of DJs “breaking” new artists from a local act to a national act. I wonder if (ironically) radio would have more power and advertisers would actually get their money’s worth. I wonder if music would experience a time of creativity and experimentation, and showcase those results in the mainstream, as was experienced in the late 60s and early 70s. I wonder.
We are ending one decade and falling into a new one. Literally. We are still in the throes of recession. The music industry is suffering. Record labels are dying right and left. The business doesn’t know how to do business. No one has the answers.
But did anyone ever have the answers? When the music industry was much more formulaic, could you explain those anomalies that did not make sense? Could you explain the rise of Alison Krauss in the late 80s and 90s? Could you explain the return of traditional country in the 80s through George Strait, Ricky Skaggs and Randy Travis? Is there not something to a free market that leaves room for that mysterious dynamic between producer and consumer?
Nowadays, any wise record exec will inform you that no one has the answers. But I also believe that this is a tremendous time of opportunity. It has never been easier for people to record music. Whether you’re an amateur or an aspiring professional, you can record cheaper than you’ve ever been able to record before. But how will you be heard?
My musician friends get so excited about their new CDs. “It’s great. You should hear it.” Some I do hear and really do think the music is great. But I know the truth. That very few people will hear it because these artists are not part of the machine. Their music is not “radio friendly” and is too high of a risk for a record label with any power to help it sell.
I receive criticism for my strong “traditional country” music leanings. This is a matter of taste and preference only. I’m not waving a banner or carrying a torch. This isn’t some cause that I’ve taken up. I’m in love with a walking bass shuffle. To be honest, that’s my favorite beat in blues as well–the shuffle. Maybe it’s some mysterious rhythm I acquired as a child. I don’t know.
I’m not an enforcer. I have no desire to rid the world of bad pop or overproduced CDs and force everyone to sing Merle Haggard songs.
But I’d appreciate the same courtesy back. I’d like that level playing field. I’d like just an opportunity to see what that free market economy of music would look like. I’d like to see what the world would do with Dale Watson if they could hear him sing, “Mr. DJ, won’t you please play a real country song?”
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December 17, 2009 at 1:26 pm Permalink
amen
December 17, 2009 at 2:54 pm Permalink
I have to agree, I hate having my radio try to tell me what I should like by playing the same songs by the same artists all day. And I hate trying to request songs that either “aren’t on the playlist” or be told that “oh we already played them this hour” which really means “I have to play Taylor Swift or Rascall Flatts four more times before you can hear what you want. That’s why I almost never listen to the radio anymore, because I can’t hear the music I want even if I try to request it.
December 17, 2009 at 3:55 pm Permalink
There is usually no “dj” there.Most stations are just satellite feeds.
I guess this is my major problem with my local stations.By removing the DJ,they remove all personality from the station. The news is all canned,the weather was recorded at 8 and 5.The music is what someone in new york,la,chicago,or atlanta wants to hear.
I own a car audio store,and surprisingly,most of my customers own the same cd’s(or burns), many times from artists not played on the local stations.
As a note ,and not good for record companies,there is a definate mass exodus from cd’s as a media.
Everyone under the age of 30 has moved to an mp3 player of some kind and few of them buy cds anymore.
December 17, 2009 at 4:04 pm Permalink
I figure this thread is the perfect place to share this short article from Country Standard Time:
“Amber Digby Makes Her Opry Debut This Saturday!
Wednesday, December 16, 2009 – Texas based singer Amber Digby will make her Grand Ole Opry debut Saturday night. She will sing “Silent Night (After the Fight)”, a song recorded by Ronnie Milsap many years ago. The song appears on Digby’s just released fourth album, “Another Way to Live.”
“I’m thrilled to death,” said Digby in a telephone interview Wednesday. “I’m excited. I’m not scared to death. I’ve got butterflies, but every human being gets that.”
“I’ve been spending a lot of time in Nashville writing. I’ve made several trips this year and made a lot of contacts there.”
Digby’s mother and aunt have worked with Milsap, leading to that connection. She will appear while he is hosting that particular segment of the Opry show.”
Darn, I was hoping that on Amber’s Opry debut she would get to share the stage with Loretta Lynn! Oh well…
PS – As for Miss Leslie’s article, I consider country music blogs like “The 9513″ to be about as “free market” as you can get these days since such a wide variety of artists are covered. It may not be “mass market” like Top 40 country radio stations in major markets, but at least quality is a major consideration unlike the commercial dreck radio programmers love these days.
December 17, 2009 at 4:32 pm Permalink
I wonder what would happen if we had that free market back.
I think we all know what would happen — the same thing that used to happen when the genre began to stagnate; somebody new and interesting would come along and catch everyone’s interest and inspire other new artists to do the same. The way things are currently structured at radio is preventing such changes from taking place. The artists that might have turned the mainstream around are banished to the Americana camp where they’ll never really get the kind of exposure they deserve.
December 17, 2009 at 5:19 pm Permalink
Well said – Ms Leslie
I don’t despair of it ever turning around, but I am getting more discouraged
December 17, 2009 at 7:04 pm Permalink
What we have in place is the direct result of a “free market economy.” The 1996 telecom act was a deregulatory measure that set the free market loose on radio in the form of companies like Clear Channel and Cumulus.
December 17, 2009 at 7:37 pm Permalink
Here here Miss Lesley.
Just a level playing field. Country music belongs to the people. Let them decide what it should be, and what is best.
December 17, 2009 at 8:26 pm Permalink
I see complaints frequently that “radio only plays Taylor Swift and Rascal Flatts” over and over, but to be honest I switch back and forth between the 3 local country radio stations in my area and Taylor nor Flatts are played very much in comparison to people like Carrie, Paisley, Luke Bryan and Jason Aldean. Perhaps that’s just my locale but it covers quite a large area, so at least here Taylor and RF are not the ones taking up air space that could be given to other less known artists.
December 17, 2009 at 9:08 pm Permalink
I long ago switched to satellite radio to get away from top 40 music, but even there corporate mergers have taken away the sole place I could find American, X Country on XM, away.
December 17, 2009 at 9:16 pm Permalink
Great article. Even though I love some of the contemporary artists on the radio, I’d really like to hear some more traditional music.
I agree with Johnny Paycheck – I notice that my local radio stations don’t play Flatts or Swift as much as some of the artists that he listed. The station I normally listen to is rather fond of the new artists in country music… some of which are good, others are just terrible. The other station I listen to has a lot of new hits and lots of older ones – 30 to 40 years back, sometimes. I listen to both of them.
December 17, 2009 at 9:43 pm Permalink
What we have in place is the direct result of a “free market economy.” The 1996 telecom act was a deregulatory measure that set the free market loose on radio in the form of companies like Clear Channel and Cumulus.
True. The other direct results of the free market economy is the tremendous decline in sales and the rise of the Americana movement. Susan Boyle’s succcess suggests that people will still go out and buy albums if the music appeals to them. If the mainstream ever gets its act together and starts listening to its audience, its fortunes will change. Until then, people will seek out alternative outlets.
December 17, 2009 at 10:03 pm Permalink
Susan Boyle’s success shows that people are surprised that ugly people can be moderately talented.
And my solution to the narrow playlist problem? I don’t listen to the radio. I have an iPod. I want to surprised by what’s coming up next, I put it on shuffle. There’s never going to be a station that plays exclusively music I want to listen to, and why would I want to sit through even one song by an artist I hate? People talk about digital downloads spelling the end of CDs, but I’m hoping it spells the end of music radio.
December 17, 2009 at 10:35 pm Permalink
What an awesome post! Its so good to read this and the replies and know you’re not out here alone in wondering why so many good artists are being ignored!!
I agree totally with Stephanie – and don’t like radio forcing artists on me that I’m supposed to like. The local country stations around here seem to play back to back Carrie, Taylor, Brad, Keith, Toby…oh lets throw in some Jason Aldean and then start it all over again in the next hour.
I’m going to use Jamey Johnson for an example — he’s an artist I can’t figure out why radio hasn’t embraced – he has put out an amazing album and some real, flat out country music (even if radio does consider “High Cost of Living” risque). His shows around here have been sell outs or pretty close to it – proving there are fans out here! “In Color” was played around here — but it was next to impossible to get his next two singles played at all. First calls to the stations (and our stations haven’t gone all automated, there are real DJs in the booth) were met with “Thats not on our playlist yet”. And when I asked why not, was informed Jamey wasn’t “popular” enough for airplay other than “In Color”. I was actually told by one DJ when I was calling to request “High Cost of Living” that “the people” (ie radio listeners) only knew him from “In Color” and thats all they “were allowed” to play. He couldn’t play “High Cost” because it wasn’t on the charts and people wouldn’t know the song. When Jamey released “My Way to You” – it was the same issues. (And I cannot believe country radio let this song die – I just believe its so well written and the delivery is amazing.) Well, hello — if you’re not playing the song, how are people (besides the Jamey Johnson fans) going to hear that song and know if its something they’d like to hear. I’ve asked them, take out one rotation of Carrie in the afternoon and add in the song I was requesting and then see what happened. Did it generate any calls/emails of interest – wondering who the artist was or asked to play or ditch the song — but to no avail. One station does a listener poll – 30 songs every two weeks voted on by their listener club…and every poll is the same 30 songs it seems like and nothing new is hardly added. Those are the core songs they’ll play because they’ve been “voted” upon by the fans as what “we” want to hear. Umm…no…I didn’t get to vote on the song I REALLY want to hear, because you didn’t put them on your stupid poll in the first place! I honestly don’t mind putting up with all the other artists they’re going to throw at us, if I knew there is a chance something I want to hear is going to be mixed in there! Just give a song or an artist a real chance before passing it over. I also agree with what Saving Country Music posted — let the people decide! Country Radio – please…listen to your listeners!!
December 18, 2009 at 12:51 am Permalink
How are you encouraging a free market by removing the limit of the number of radio stations that can be commonly owned? It opened the door for the creation of communication megaliths, thereby crushing the culture of a free market where the people are demanding and receiving the music they wish to receive.
The people receive what is programmed in from non-local decision makers.
While they can certainly look on their own to find the music they like, the artist struggles with finding venues and formats to reach the people. Cities where local and regional artists are played regularly are quite unusual (or maybe I just live in the wrong state).
While online downloads are growing in sales (or illegal downloads), this does not address the problem of how one finds the music. The scales are still balanced well in the favor of the mainstream. NOT because of the music itself but because of some decision made at a higher level for reasons unknown.
Again, my case in point is Darius Rucker. I wonder what could have happened with the songs he originally pitched to Capital. Would they have flopped if they had received the same airplay by mainstream radio?
“I think we all know what would happen — the same thing that used to happen when the genre began to stagnate; somebody new and interesting would come along and catch everyone’s interest and inspire other new artists to do the same. ” I LOVE this.
December 18, 2009 at 2:26 am Permalink
I feel as Paul does.
December 18, 2009 at 6:00 am Permalink
Again, my case in point is Darius Rucker. I wonder what could have happened with the songs he originally pitched to Capital. Would they have flopped if they had received the same airplay by mainstream radio?
If they had received the same airplay, I venture to guess that they would not have flopped. If and when someone comes along and manages somehow to break through in a significant way at radio with traditional material, suddenly we’ll be getting more traditional material than we ever imagined. The question is how to break through that logjam at radio, where a handful of people have apparently decided that traditional material isn’t what the public wants.
December 18, 2009 at 7:42 am Permalink
There seems to be some vague idea that we should give power to decide what gets played to DJs. I’m just a fan – but, why? The musical taste of the DJs likely doesn’t correlate to the taste of the listener. I know one former DJ, who is now a sports talk host — he once was a DJ for a country station but he hates country music. He pretended to like it because that was his job. Would letting him and others like him pick the music be a good idea? Once i was listening to a radio station in 2004 and the DJ thought “Montgomery Gentry” was one person, even after playing the song. He also mis-pronounced “Gentry.”
I just am skeptical about giving power over song selection to DJs. They seem to be very low on the food chain: If I owned a TV station I wouldn’t give programing decisions to such a low level employee. I don’t know why radio stations should do so either.
Even if DJs like country music, and are informed, they may bave 4 hour shifts, wheras I may listen in the car for only 30 minutes. As a result, I may not want variety. i may want Taylor Swift played once an hour so I am very likely to hear her song on my drive to and from work. But DJs, working their shift, may tend to think differently, even if they aren’t listening to the music played.
It seems that if radio stations want to find out what music their listeners like best, the way to go about it is through well done research. That would be a lot more accurate than relying on requests or on DJ preferences.
December 18, 2009 at 7:43 am Permalink
How are you encouraging a free market by removing the limit of the number of radio stations that can be commonly owned? It opened the door for the creation of communication megaliths…
Hello, that’s how the free market works.
December 18, 2009 at 9:32 am Permalink
JON – I was wondering when your sword would pierce one of my blogs. Took you long enough .
I think that the presence of monopolies suppresses the free market. But maybe I need to brush up on my economics.
SAM – you haven’t heard a good DJ in awhile. There was a time when DJs were allowed to talk about something other than advertisers on the radio. They knew artists, music and were all about sharing what they thought was hip and up-and-coming. They frequently broke new artists – sometimes just locally but sometimes nationally. I regret that I was not an adult during that time but occasionally I’ll be listening to a station and get to hear one of those old dogs.
You’re right – the modern DJ starts out at minimum wage and doesn’t have to have half the knowledge of either radio or music that DJs had to have 20 years ago.
It would be nice to have DJs that can hear and respond to the voice of the people. Currently, no one is listening – either the radio or (and this is the end result) the “radio” audience.
December 18, 2009 at 9:52 am Permalink
I stopped listening to the radio a long time ago. Too many commercials. And I’m sick of the soft-pedaled feminization of country music (Swift, and yes, Rascal Flatts). Loretta Lynn should be the role model of every aspiring female country singer. She didn’t go out with skirts up to her you-know-what but she was (and is) loaded with talent. As far as country radio, my kids can’t believe that back in the sixties, we listened to the Stones and Johnny Cash on the same station. We heard British Invasion and Butcher Holler on the same dial. What variety! It’s a shame that country radio is so boring. This is America, after all. When did we stop having a voice?
December 18, 2009 at 1:19 pm Permalink
I think that the presence of monopolies suppresses the free market. But maybe I need to brush up on my economics.
Well, yeah, actually, I think you do. When markets are unregulated, there are winners and losers among the entrants, and eventually just a tiny handful of winners. Chris N.’s point is exactly right; the concentration in broadcast media ownership followed directly from deregulation, whereas it was the heavy hand of gummint regulation that tended to protect local ownership and some degree of diversity. Free markets breed diversity in the short term and the opposite in the long.
The other thing worth keeping in mind is that where competition is relatively unrestrained – like, for instance, webcasting, or online retail – the results aren’t as different from those in the monopolized media; indie and niche stuff may make a better showing in absolute terms, but they’re still dwarfed by the same stuff. At some point, it’s worth considering that one’s tastes are simply in the minority, and that while exposure of what one likes to tens of millions of people may result in a modest increase in support – which, don’t get me wrong, can mean the difference between making a living doing it or not, and is therefore not insignificant to the artists involved – it’s unlikely to result in a massive reorientation of people’s tastes. Thanks to its canary-in-the-coal-mine position, discerning fans of bluegrass figured this out a long time ago ;-).
December 18, 2009 at 1:35 pm Permalink
Doesn’t that depend on whose definitions of capitalism you’re using? Adam Smith, for instance, considered monopolies to be a form of interference with the free market and often opposed to the public good.
December 18, 2009 at 2:03 pm Permalink
Smith certainly considered monopolies to be opposed to the public good, but in what respect did he consider them to be a form of interference with the free market? I think it might be more accurate to say that Smith wasn’t in favor of wholly unrestrained markets.
December 18, 2009 at 2:12 pm Permalink
“The monopolists, by keeping the market constantly understocked, by never fully supplying the effectual demand, sell their commodities much above the natural price.” — The Wealth of Nations, Book I, Chapter VII (from http://www.adamsmith.org/smith/quotes.htm)
Maybe I’m misinterpreting, but this sounds to me as if Smith saw monopolies as interference. Since the market needs to be free in order for goods to achieve their natural price.
December 18, 2009 at 2:46 pm Permalink
If you look at the passage from which that quote is taken, it’s clear that Smith is talking about monopolies granted by government, not monopolies which occur as the natural result of competition. Monopolies occurring as the natural result of competition don’t need to, nor (in Smith’s theory, at least) can they in the long run resist the tendency for commodities to reach their natural price.
December 18, 2009 at 5:09 pm Permalink
How odd.
December 19, 2009 at 3:29 am Permalink
This has long been a dream of mine if one day I were to hit the lottery big time: I’d start an independent country station. Get a group of like-minded people who know how to put a good playlist of music together and put money into it until advertising could keep it afloat. And I’d do it simply because I love music and I get a real kick out of turning someone on to a new artist or band. I love all kinds, but primarily what I consider country music. Willie Nelson, Merle Haggard, Loretta Lynn, and others are still making music…why not play it on the radio? Hell, I’d even play Bruce Springsteen, John Fogerty, and Bob Dylan. I’d also try to have the station as listener-friendly as possible since real people instead of a computer program would be playing the music. I’d hope to have such on-air variety that playing a song twice in a week would be rare. I’ve worked in a blue collar environment for awhile and about the only thing that breaks up the monotony is my own music since to me, radio is a dead medium.
If this ever does happen, I might just start a station in Nashville. Man, what a hornet’s nest that would be…XD
December 19, 2009 at 5:31 am Permalink
If radio pisses you off, it probably just means you’re smarter and have better taste than the average radio listener, which may not be saying much. [shrugs] The quality music tends to persist; much of the great music of the sixties and seventies was ignored by the mainstream in its day, but was treasured and passed along to siblings and offspring by those who shared a passion for great and timeless music.
Radio is designed to favor music that’s ‘of the moment’, but the real art that illuminates our lives and delineates our dreams will always outlast the sort of music that functions as a soundtrack for a shallow and unexamined life. (or the soundtrack for your cousin’s kegger) Maybe we can’t fix what’s wrong with radio, but we can share our love of truly outstanding musical culture with those we care about the most; play ‘em the good stuff, drag ‘em to a show……heck, drag ‘em to my show, heh. ;-)
December 19, 2009 at 9:15 am Permalink
Mojo Bone: Excellent points. There is a lot of truth in what you’ve written, and you are absolutely right — there is good and bad music in every era, and the best from each era is what tends to be remembered. That being said, I can remember a time when I could listen to the radio and like most of what I heard. I can remember when the Top 10 albums included at least 7 albums that I owned. Somewhere along the way things changed. Now I dislike the vast majority of what gets played on the radio and it’s only the occasional album that I like that has a shot of making the the Top 10. My own tastes have changed a bit over the years, but I still like most of what I listened to 10 or 20 years ago. But what I like to listen to is no longer considered mainstream.
December 19, 2009 at 12:02 pm Permalink
Razor,
Perhaps what you liked then, the mainstream, isn’t what is mainstream now. Should it ’stay the same’ just because it was more convenient for you or people who listened a lot back then? Don’t tastes change?
As for radio, my biggest beef with a radio play list all comes down to who controls what is played and when. I wish the bigger corporations like Clearchannel would allow for local decisions. There can be mega conglomerates owning the stations, as long as they allow for this to happen. The only real threat to this is exactly what happened, the stations were controlled by middle management trying to make a name in the company for the sake of stock value and thus it created the whole problem that’s happening now. Music radio has to keep the ‘audience’ there to listen to the ads to keep revenue up to keep the corporate stock prices going up. If they don’t, the stations fail or change formats, etc.
Bringing radio ‘back’ to the way it was isn’t exactly the best idea, either. After all back in the day there were loads of Beatles songs played per hour so what’s stopping a DJ from playing Carrie Underwood’s or whatever record they like from getting spinned? And this will also then bring Payola completely back into the argument.
December 19, 2009 at 12:17 pm Permalink
Perhaps what you liked then, the mainstream, isn’t what is mainstream now.
Isn’t that what I said?
Should it ’stay the same’ just because it was more convenient for you or people who listened a lot back then?
No. Nobody said anything about staying the same.
Don’t tastes change?
Um, yeah. I said that too. Did you actually read what I wrote?
December 19, 2009 at 1:04 pm Permalink
I guess I didn’t read it too clearly.
December 19, 2009 at 1:24 pm Permalink
Maybe you were thrown off by the way he seemed to be complaining, but now says he wasn’t.
December 22, 2009 at 9:10 am Permalink
Miss Lesley–As a small market country music DJ, I cannot agree with you more. Before taking my current job, I had no idea how radio worked. I had these mystical ideas that DJs actually picked the music they played. Boy, was I wrong. My station is completely dictated by the Top 40. I feel so restricted and oppressed by the ridgid way things are done. The only way I’m able to counteract this is to create features where I can highlight music on the fringes and music from the past. By doing so, it’s my way of telling the industry where it can go. The listener response has been positive.
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