Breaking News: Lady Antebellum Joins American Cancer Society’s “More Birthdays” Campaign
As its star rises, Lady Antebellum doesn’t let big hits overshadow goodwill.
During tonight’s CMA Awards, it will be announced that Lady Antebellum is joining the American Cancer Society’s “More Birthdays” campaign.
The More Birthdays movement is an effort by the ACS to continue the progress of cancer research while celebrating the 11 million survivors that are living today.
“Our greatest hope is that our music and involvement with organizations like American Cancer Society help draw people to support finding cures for cancer, and comforting those who are struggling with it,” Lady Antebellum said in a statement via email.
As part of the campaign, the band recorded both an audio and video happy birthday message. As of today, fans can send the greeting by email or phone by visiting morebirthdays.com. When sending the message, people have the option of including a donation to ACS.
The band’s personal experiences with cancer and its effects are what drew them to the cause.
“We recently heard that 1 in 3 women are affected, and 1 in 2 men, and at some point in the near future everyone could have some form of cancer in their lifetime,” the band said. “We have each had family members or friends suffer, and unfortunately some lost their life in the process.”
Lady Antebellum is nominated for five CMA Awards—including the highly coveted Entertainer of The Year Award.
But in the big picture, they are more concerned with using their platform to make peoples’ lives better, even if it’s just in a small way.
“We hope we’re able to make a small contribution to make someone’s life a little bit better,” they said.
Other musicians that have joined the More Birthdays movement include Keith Urban, Justin Bieber, and Aaron Neville among many more. Fans also have the option of creating their own custom-made greetings and even their own birthday dance.
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