Album Review: Trace Adkins – Cowboy’s Back In Town
It’s tempting to pin anything wrong with Trace Adkins’ Show Dog-Universal debut on the corrosive influence of Toby Keith, whose stint as label kingpin has already put his own career in a long, painful artistic nosedive. But other than one wholly superfluous cross-promotional appearance of labelmates Trailer Choir, Cowboy’s Back in Town sounds like exactly what Adkins would do left to his own devices.
That’s part of the problem. Even great singers (arguably, both Adkins and Keith qualify) sometimes require outside guidance and perspective to keep from letting their output grow stagnant. Finally free of Capitol oversight, Adkins celebrates his independence by squandering one of country’s most rich and resonant voices on genuinely atrocious fare like “Brown Chicken Brown Cow,” “Whoop a Man’s Ass,” and “Ala-Freakin-Bama,” the latter a top contender in the race for worst song in the history of country music.
The gentler songs–where Adkins’ gifts typically shine the brightest–aren’t quite enough to reverse the tide. There’s no “Arlington” or “Sometimes a Man Takes a Drink” here. Instead, we get the likes of “Still Love You” and “A Little Bit of Missin’ You,” nice but unmemorable love songs about how just seeing her is like having “the weight of the world [lifted] off my back” and he’ll love her until “the last time this world spins around.”
The bemused armchair commentary of “Hell, I Can Do That” is good for a chuckle or two, and the slower numbers in particular are all beautifully sung, but the only real worthy addition to the canon of Adkins classics is lead single “This Ain’t No Love Song,” a smart, catchy bit of self-deception. With the worst being utterly unsalvageable and the best being merely pretty good, there isn’t much to recommend this album over any of the countless other major releases due in the final trimester of 2010. If you’ve heard the lead single, you’ve already heard the best Cowboy’s Back in Town has to offer and can probably safely pass up the rest.

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September 1, 2010 at 8:10 am
Well, frankly, I love Ala-Freakin-Bama. But then again, I am from Ala-Freakin-Bama. ;-)
September 1, 2010 at 9:13 am
It is the #1 selling country CD right now-50,000 sold in its first week. That is the way you start at a new label. Congratulations, Trace Adkins!
September 1, 2010 at 10:18 am
A thouroughly predictable review.
September 1, 2010 at 10:33 am
Agree with the review, CM; nothing really stood out for me on a quick first listen. Did you hear the material on the deluxe edition? If so, was any of it worthwhile?
September 1, 2010 at 10:36 am
CMW–
Toby Keith was a C-level country artist for most of the ’90s, certainly not in the league of the erals top male stars like Garth, Clint, Strait, Travis, McGraw, Jackson and B&D, but even behind second-tier acts like Gill, Chesnutt, Diffie, Lawrence et al. His record label wanted him to fashion himself as a second Vince Gill.
Whether you like Keith or not,it’s going his own way and following his own instincts and refusing to listen to his bosses at the record labels that made him into a superstar.
Is he as hot as he was a few years ago? No, but Lefty, Cash, Jones, Willie, Waylon all had their ups and downs.
Keith probably puts out a bit too many albums and could stand to pare it down a bit. But I have to laugh at someone like you who tries to give him career advice.
As far as a career nosedive, I think Forbes ranked Keith second to Chesney at the highest earning country star.
September 1, 2010 at 10:46 am
@luckyoldsun: CM’s commentary wasn’t about Keith’s status as a superstar or his commercial success, nor did CM give him any sort of career advice. In fact, you somewhat agreed with his assessment on the quality of Keith’s output, which is all he commented on.
September 1, 2010 at 10:58 am
I’ve liked a fair portions of Trace’s radio singles over the years, and his Opry appearances at first rate, but I can’t imagine buying a Trace Adkins CD! If I do ever buy some of Trace’s songs it will be download singles, and it doesn’t sound like this album contains more than a song or two worth seeking out…
September 1, 2010 at 11:12 am
Luckyoldsun:
Like Brady pointed out, I was careful not to speak of Keith’s career nosedive because that’s obviously not true. But I’m not alone in feeling like the quality of his work, and especially the quality of his single choices, has suffered quite a bit ever since he took the reins of his own career and began fashioning himself a music magnate rather than just a singer-songwriter.
September 1, 2010 at 12:09 pm
I remember when My Kind of Country posted a video of Trace singing “After the Fire Is Gone” with Terri Clark, and thinking that I had almost forgotten what a talented vocalist he is. It’s a shame when he wastes his voice on such crappy material. Great review.
September 1, 2010 at 1:36 pm
It might just be on the deluxe version, but there’s a hell of a version of “Between the Rainbows and the Rain” on this CD.
I know it’ll never happen, but I would love for Adkins to put an album of great, deep songs like that. He just kills those kind of songs.
September 1, 2010 at 1:52 pm
Brady, CMW–
My point is that Toby was never considered to be a great talent. By taking control of his own career, refusing to listen to the label executives and be another “Oh shucks”-Hat Act-George Strait clone, and going with his own insticts–putting out songs like “How Do You Like Me Now?”– he separated himself from the pack and actually became a superstar.
A few of his recent records have been sub-par and haven’t sold as well? Heck, he’s still in the big leagues. Most of his contemporaries, who were thought to be better than him–Clint Black, Travis Tritt, Mark Chesnutt, Tracy Lawrence etc.–have to struggle just to get their music recorded at all. (If they do manage to put a CD out, their “new” label goes out of business soon afterward and they’re back to square 1.)If Toby hadn’t taken control of his career, he’d be where they are!
September 1, 2010 at 6:34 pm
But Toby tends to neglect the other artists on his label to the point where they just fade away. There’s big no attempt at promotion. Rushlow Harris and Scotty Emerick were a few good ones that amounted to nothing after a few singles.
September 1, 2010 at 8:41 pm
MJ–
I don’t disagree with that.
If I were an artist, I don’t think I’d sign with a label that’s owned/run by a competing artist.
The only time that worked that I know of is when Dean Martin signed with Sinatra’s Reprise label.
September 1, 2010 at 11:10 pm
The song-titles alone are a total cringe-fest. A bright neon sign outside a smorgasbord of Dumb Country. It’s like he’s decided “Honky Tonk Badonkadonk” (I felt stupid just typing that song title) was the template for future endeavors. He could do better than this crap.
As for TOby Keith, 9/11 was the best thing to ever happen to him. Before that, he seemed to jump on every trend to come along, in the hopes that one would stick.
September 1, 2010 at 11:11 pm
The only song I really liked on this album was on the deluxe edition and that was “Rainbows and the Rain”.
Trace is one of the for frustrating artists in Nashville, he’s an awesome balladeer, but seems content cutting music fit only as background noise at a redneck bonfire.
September 2, 2010 at 9:26 am
You guys are all pretty comical. Yep I do agree Toby is not one of the best singers out there except on his ballads. His writing skills over the last couple years are not even note worthy. What a shame. But as far as Trace: He is a wonderful performer who puts his all into his songs on stage; more than Toby does. He sings his ballads better than Toby by far; but I do agree some of his choices for his new album were questionble but all in all I enjoy it. I have enjoyed all of Trace’s music; but I would love to see him get away from some of the corny stuff he does & focus on what he does best…sing real music…I am glad I bought the new album.
September 2, 2010 at 9:42 am
it’s pretty much sold out at the target near me.. I live in NE…
September 2, 2010 at 11:56 am
… proving that if you play it on the radio enough times, and appear on enough TV shows, people will buy CD’s of you farting into the mic.
September 3, 2010 at 12:22 am
It worked for Bob Dylan. “Self Portrait” was certified Gold!
September 3, 2010 at 8:54 am
I find it telling that Trace in a recent interview talked about how Blake Shelton putting out 6-packs every few months and Trace said something to the effect of “when i finish an album, i don’t want to have to do another one for 12-18 months” It just kind of shows that Trace isn’t really a musician, he’s a guy with a great voice who realized he could make money. I don’t recall Trace writing too many songs and it seems like he’s just recording albums because someone at the label tells him it’s time. I enjoy some of Trace’s songs, but you can tell that there’s nothing on any of his albums that goes together, he’s recording songs and when he gets to 10, calls it an album.
September 3, 2010 at 9:15 am
Very revealing. Sounds like music’s just ajob to him. At the same time, maybe he just finds it all grueling and just not fun, the whole nitpicky experience that is the recording process for big-name albums with big money riding on them.
September 3, 2010 at 10:27 am
“Very revealing?” All it reveals is that when Adkins finishes an album, he doesn’t want to have to do another one for 12-18 months. Which ain’t much, and certainly says nothing about whether he’s a musician (which – hello! – he obviously is, being a country music star and all) or whether music’s just a job to him or anything else along those lines. Sheesh.
September 3, 2010 at 1:02 pm
Of course it doesn’t, for somebody who takes everything at literal face value.
September 4, 2010 at 8:58 pm
The only song that I like off this album is on the Deluxe Edition it is called: “Happy Man”. He needs to do more songs like that. Instead of songs like: “Hell, I Can Do That”, or Brown, Chicken Brown Cow”, or Hold my Beer. Stuff like that, to me, in my opinion, isn’t real country music. Stuff like: “Happy Man” and “This Ain’t No Thinking Thing”, and “Untamed” is REAL country music. I think Trace is a great artist, but just needs to release great songs like: “Happy Man”, “This Ain’t No Thinking Thing” and he would be alright.
September 8, 2010 at 8:18 pm
Bump to remind everyone to spend their $1.29 on “Between Rainbows and the Rain”!
Seriously, I wasn’t familiar with this Chris Ledoux album cut, but it’s great. Trace’s voice and the arrangement fit it perfectly.
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