Album Review: John Anderson – Easy Money

Jim Malec | May 25th, 2007 Email Share

John Anderson - Easy Money John Anderson’s career has spanned 30 years, and he’s had 17 top-ten hits. That, by itself, is pretty darn impressive.

But what if?

Whenever I listen to an Anderson record, I always get stuck on, “what if?” What if he was a badass? What if he had a drug problem? Or had engaged in some scandalous affair? What if he’d been in trouble with the law? How would that change our perception of him?

What if?

Would we remember him the same way we remember the greats of country music? Would we say Cash, Haggard, Waylon, Willie, and John, all in the same breath?

Don’t get me wrong. I wouldn’t dare put Anderson in that same category. Those guys are legends. But that’s my point.

I wonder these things because, when I hear him sing, I’m not sure that there is anyone on a major label today who possesses a voice as emotive, as unmistakable, and as undeniably country.

This is especially evident on “Easy Money,” an album loaded with genuinely stellar songs delivered with character and believability.

The album’s up-tempo material is on-the-money, the highlight being “Funky Country,” an ode to Anderson’s newfound MuzikMafia brethren, which speaks perfectly to a contemporary country audience as likely to carry Nelly or JayZ on their iPod as Tim or Faith.

It is in the album’s more sensitive moments, however, that Anderson’s voice is at its best. “A Woman Knows,” the album’s second single (which failed to chart), is a damn-near perfect country song.

Likewise, the Cowboy Troy co-written “Bonnie Blue,” captures the charm of the south without invoking the ‘redneck revolution’ images which have become so common of late, while brilliantly addressing, in its final verse, the issue of conflict between a confederate heritage and a modern world view. “Bonnie Blue, is your tattered flag still flyin’/Bonnie Blue, yeah they showed you wrong from right/Bonnie Blue, I’m so sorry that I’m cryin’/But there isn’t that much difference between black and white.”

Only someone with the experience and maturity of the 53 year-old Anderson can make something like that sound genuine, and this is true of a number of the album’s ballads, including the heartbreaking, “I Can’t Make Her Cry Anymore,” and the passionate, “You Already Know My Love,” which is one of the best country love songs so far this year.

So, what if?

The question, of course, is irrelevant, because unlike those country legends I mentioned before, John Anderson’s legacy will be his music and nothing else. That’s difficult to market. He is not The Man in Black. He is not The Workin’ Man’s Poet. He is John–just John, and most country fans will never even know this album was released. That’s a shame, because “Easy Money” is the strongest work of his career to date, and when it comes to neo-traditional country music, it doesn’t get much better than this.

4 Stars

  1. Ed
    May 29, 2007 at 6:03 pm Permalink

    Killer album. Shame that Aldean’s much weaker album will get 95% more airplay and probably sell 5 times as many records.

  2. Jim Malec
    May 29, 2007 at 6:30 pm Permalink

    Hey, Ed! Thanks for the comment. It all comes down to marketing. There is only so much airtime, and Aldean is easy to market to his audience–which just happens to be one of the top country-buying demographics.

    How do you market John Anderson?

    The problem, I think, it that since Napster the market has changed but major labels haven’t responded with shifts in their business model. So, sales (overall) drop significantly, yet the cost of doing business doesn’t drop at all.

    Selling less and spending the same? That means there’s even more pressure on artists to move BIG TIME numbers.

    Aldean is going to get the worldwide promotion, publicity, and distribution, and he’s going to get the full treatment in regard to it, because his sales potential merits that.

    But the number of people who would potentially purchase the Anderson album doesn’t warrant the same kind of effort/expense, because while such an effort would surely increase the prestige of he album (and, thus, sales), it wouldn’t be enough to make that much of a difference.

    Remember, major labels don’t even make a profit on most records until 350,000 units.

  3. Chris N.
    May 29, 2007 at 11:35 pm Permalink

    The Anderson record is killer, whether you dig classic country or contemporary. It’s a perfecto blending of old school and new school. Go buy it right this second and make the world a better place.

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